Marketing Management for Nonprofit Organizations

Name: Marketing Management for Nonprofit Organizations
Availability: InStock
ISBN: 9780199236152

ISBN-10: 0199236151

ISBN-13: 9780199236152

Edition: 3rd 2009

Authors: Adrian Sargeant

List price: $74.00

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This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts.

Book details

List price: $74.00
Edition: 3rd
Copyright year: 2009
Publisher: Oxford University Press, Incorporated
Publication date: 6/1/2009
Binding: Paperback
Pages: 464
Size: 7.44" wide x 9.72" long x 1.00" tall
Weight: 2.442




Introduction To Marketing



Scope, Challenges and Development of the Nonprofit Sector



Introduction To Marketing: Developing A Societal and Market Orientation



Marketing Planning



Marketing Planning: The Operating Environment and Marketing Audit



Marketing Research



Marketing Objectives and Strategy



Branding



Marketing Programmes and Services: The Operational Mix



Social Marketing: The Marketing of Ideas



Specific Applications



Fund-Raising



Arts Marketing



Education



Healthcare Marketing



Volunteer Support and Management



Social Entrepreneurship: A Marketing Issue



Public Sector Marketing