Marketing Management for Nonprofit Organizations

ISBN-10: 0199236151

ISBN-13: 9780199236152

Edition: 3rd 2009

Authors: Adrian Sargeant
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Description: This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts.

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Book details

List price: $74.00
Edition: 3rd
Copyright year: 2009
Publisher: Oxford University Press, Incorporated
Publication date: 6/1/2009
Binding: Paperback
Pages: 520
Size: 7.25" wide x 9.50" long x 1.25" tall
Weight: 2.442
Language: English

Introduction To Marketing
Scope, Challenges and Development of the Nonprofit Sector
Introduction To Marketing: Developing A Societal and Market Orientation
Marketing Planning
Marketing Planning: The Operating Environment and Marketing Audit
Marketing Research
Marketing Objectives and Strategy
Branding
Marketing Programmes and Services: The Operational Mix
Social Marketing: The Marketing of Ideas
Specific Applications
Fund-Raising
Arts Marketing
Education
Healthcare Marketing
Volunteer Support and Management
Social Entrepreneurship: A Marketing Issue
Public Sector Marketing
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