Practices of Looking An Introduction to Visual Culture

ISBN-10: 0198742711
ISBN-13: 9780198742715
Edition: 2001
List price: $54.95 Buy it from $1.26
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Description: This comprehensive and engaging introduction to visual culture provides an overview of a range of theories about how we understand visual media and how we use images to express ourselves, to communicate, to experience pleasure, and to learn. Using  More...

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Book details

List price: $54.95
Copyright year: 2001
Publisher: Oxford University Press, Incorporated
Publication date: 2/1/2001
Binding: Paperback
Pages: 396
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 0.176
Language: English

This comprehensive and engaging introduction to visual culture provides an overview of a range of theories about how we understand visual media and how we use images to express ourselves, to communicate, to experience pleasure, and to learn. Using over 175 illustrations, Professors Sturken and Cartwright examine how images - paintings, prints, photographs, film, television, video, advertisements, news images, the Internet, digital images, and science images - gain meaning in different cultural arenas, from art and commerce to science and the law, how they travel globally and in distinct cultures, and how they are an integral and important aspect of our lives. These images are analyzed in relation to a range of cultural and representational issues (desire, power, the gaze, bodies, sexuality, ethnicity) and methodologies (semiotics, marxism, psychoanalysis, feminism, postcolonial theory). Practices of Looking provides an explanation of the fundamentals of these theories while presenting visual examples of how they function. Central concepts such as ideology, the concept of the spectator, the role of reproduction in visual culture, the mass media and the public sphere, consumer culture, and postmodernism, among others, are explained in depth and in accessible, informative language. Marita Sturken and Lisa Cartwright provide the best introductory book for students coming to the study of visual culture for the first time. Truly interdisciplinary, this book aims to be the key text for courses across a range of disciplines including media and film studies, art history, photography, and communication media.

Introduction
Practices of Looking: Images, Power, and Politics
Representation
The Myth of Photographic Truth
Images and Ideology
How We Negotiate the Meaning of Images
The Value of Images
Image Icons
Viewers Make Meaning
Producers' Intended Meanings
Aesthetics and Taste
Reading Images as Ideological Subjects
Encoding and Decoding
Appropriation and Oppositional Readings
Re-appropriations and Counter-Bricolage
Spectatorship, Power, and Knowledge
Psychoanalysis and the Image Spectator
The Gaze
Changing Concepts of the Gaze
Discourse, the Gaze, and the Other
Power/Knowledge and Panopticism
The Gaze and The Exotic
Reproduction and Visual Technologies
Realism and the History of Perspective
Realism and Visual Technologies
The Reproduction of Images
Reproduced Images as Politics
Visual Technologies and Phenomenology
The Digital Image
Virtual Space and Interactive Images
The Mass Media and the Public Sphere
Critiques of the Mass Media
The Mass Media and Democratic Potential
Television and the Question of Sponsorship
Media and the Public Sphere
New Media Cultures
Consumer Culture and the Manufacturing of Desire
Consumer Society
Commodity Culture and Commodity Fetishism
Addressing the Consumer
Images and Text
Envy, Desire, and Glamour
Belonging and Difference
Bricolage and Counter-Bricolage
The Brand
Anti-ad Practices
Postmodernism and Popular Culture
Modernism
Postmodernism
Reflexivity
The Copy, Pastiche, and Institutional Critique
Popular Culture: Parody and Reflexivity
Addressing the Postmodern Consumer
Scientific Looking, Looking at Science
Images as Evidence
Scientific Looking
Images in Biomedicine: Sonograms and Fetal Personhood
Scientific Images as Advocacy and Politics
Vision and Truth
Genetics and the Digital Body
Popular Science
The Global Flow of Visual Culture
Television Flow: From the Local to the Global
The Critique of Cultural Imperialism
Markets of the Third World
Alternative Circulations: Hybrid and Diasporic Images
The Internet: Global Village or Multinational Corporate Marketplace?
The World Wide Web as Private and Public Sphere
The Challenge of the Internet to Privacy, Censorship, and Free Speech
The Place of the Visual in the New Millennium
Glossary
Index
Each chapter ends with Notes and Further Readings

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