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Television and New Media Audiences

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ISBN-10: 0198711425

ISBN-13: 9780198711421

Edition: 1999

Authors: Ellen Seiter

List price: $285.00
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Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of…    
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Book details

List price: $285.00
Copyright year: 1999
Publisher: Oxford University Press, Incorporated
Publication date: 2/25/1999
Binding: Hardcover
Pages: 168
Size: 6.14" wide x 9.21" long x 0.63" tall
Weight: 0.924
Language: English

Ellen Seiteris professor and Stephen K. Nenno Endowed Chair in Critical Studies, School of Cinematic Arts, University of Southern California. She is also a filmmaker, media artist, and widely published critic.Bill Seiteris managing attorney, Seiter & Co. of Santa Monica. He is an expert on intellectual property law topics. The authors live in Santa Monica, CA.

Introduction
Qualitative Audience Research
Feminist Methods: The Parent's Support Group
Lay Theories of Media Effects: Power Rangers at Preschool
Conflict Over TV amongst Fundamentalist Christians
Television and the Internet
Conclusion
Bibliography