Entry Strategies and Growth in Foreign Markets Texts and Cases in the Indian Context

Name: Entry Strategies and Growth in Foreign Markets Texts and Cases in the Indian Context
Availability: OutOfStock
ISBN: 9780195652208

ISBN-10: 0195652207

ISBN-13: 9780195652208

Edition: 2000

Authors: Shekhar Chaudhun, Ranjan Das

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Book details

Copyright year: 2000
Publisher: Oxford University Press, Incorporated
Binding: Hardcover
Pages: 180
Size: 5.51" wide x 8.46" long
Weight: 1.056
Language: English



List of Tables and Annexes



Concepts



Entry Modes for International Markets



Implementing the Entry Decision



Cases



Entry into the Indian Market during the Initial Phase of Deregulation: Parle, Pepsi, and Coke



Entry into the Indian Market through Setting Up a Wholly Owned Subsidiary: Kellogg India



Entry through a 50:50 Joint Venture: Mahindra Ford



Long-term Global Vision Driving Domestic and International Expansion: The Aditya Birla Group of Companies



Repositioning an Indian Company in a Global Industry through Internationalization: Ranbaxy Laboratories Limited



Internationalization of an Indian Company through Export: Titan Industries Limited



Internationalization of an Indian Engineering Company through Reverse Technology Flow: Tata Engineering and Locomotive Company Limited



Internationalization of an Indian Company through Acquisition Abroad: The United Breweries Group



MNC Strategy to Enter the Indian Market: Some Additional Examples



Exploratory Research Findings



Internationalization by Larger Indian Firms: Evidence from Ten Case Studies