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| Acknowledgments | |
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| Introduction | |
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| The Theme 1 | |
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| Brass Tacks: "Explain who, what, when, where, why, how" | |
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| The Short List: Number your path to victory | |
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| Why Should I Care? : Give the court a reason to want to find for you | |
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| Don't Be Fooled : Draw a line in the sand | |
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| The Tale | |
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| Panoramic Shot : Set the stage and sound your theme | |
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| Show, Not Tell : Let choice details speak for themselves | |
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| Once Upon a Time : Replace dates with phrases that convey a sense of time | |
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| Headliners : Use headings to break up your fact section and to add persuasive effect | |
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| Back to Life : Center technical matter on people or entities | |
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| Interlude: Gauging your brief's readability | |
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| Poker Face : Concede bad facts, but put them in context | |
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| End with a Bang : Leave the court with a final image or thought | |
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| The Meat Using Headings | |
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| Russian Doll: Nest your headings and subheadings | |
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| Heads I Win, Tails You Lose : Argue in the alternative | |
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| Interlude: Love "because" | |
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| Structuring the Sections | |
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| Sneak Preview : Include an umbrella paragraph before your headings and subheadings | |
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| Wish I Were There : Start each paragraph by answering a question you expect the court to have | |
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| Sound Off : Start the paragraphs with numbered reasons | |
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| Analogizing | |
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| Long in the Tooth : Say "me too" | |
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| Peas in a Pod : Link your party with the party in the cited case | |
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| Mince Their Words : Merge pithy quoted phrases into a sentence about your own case | |
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| One Up : Claim that the case you're citing applies even more to your own dispute | |
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| Interception : Claim that a case your opponent cites helps you alone | |
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| Rebound : "Re-analogize" after the other side tries to distinguish | |
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| Distinguishing | |
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| Not Here, Not Now : Lead with the key difference between your opponent's case and your own | |
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| One Fell Swoop : Distinguish a line of cases all at once | |
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| Not So Fast : Show that the case doesn't apply as broadly as your opponent suggests | |
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| Authority Problems : Suggest that the case deserves little respect | |
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| Using Parentheticals | |
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| Ping Me : Introduce your parentheticals with parallel participles | |
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| Speak for Yourself : Include a single-sentence quotation | |
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| Hybrid Model : Combine participles and quotations | |
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| Introducing Block Quotations | |
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| Lead 'Em On : Introduce block quotations by explaining how the language supports your argument | |
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| Using Footnotes | |
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| Interlude: Citations in footnotes | |
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| Race to the Bottom : Use footnotes only in moderation to address related side points and to add support | |
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| The Words Liven Up the Language | |
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| Zingers : Colorful verbs | |
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| What a Breeze : Confident tone | |
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| Manner of Speaking : Figures of speech | |
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| That Reminds Me : Examples and analogies | |
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| Jumpstart Your Sentences | |
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| The Starting Gate : The one-syllable opener | |
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| Size Matters : The pithy sentence | |
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| Freight Train : The balanced, elegant long sentence | |
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| Leading Parts : Two sentences joined as one | |
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| Talk to Yourself : The rhetorical question | |
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| Parallel Lives : The parallel construction | |
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| Creative Punctuation | |
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| A Dash of Style : The dash | |
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| Interlude: The hyphen | |
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| Good Bedfellows : The semicolon | |
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| Magician's Mark : The colon | |
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| Seamless Flow | |
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| Take Me by the Hand : Logical connectors 110 Transition Words and Phrases | |
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| Bridge the Gap : Linked paragraphs | |
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| Visual Appeal | |
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| Interlude: Looking good | |
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| Join My Table : Tables and charts | |
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| Bullet Proof : Bullet points and lists | |
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| The Close The Last Word | |
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| Parting Thought : End the argument with a provocative quotation or pithy thought | |
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| Wrap-Up : Recast your main points in a separate conclusion | |