Beyond Talent Creating a Successful Career in Music

ISBN-10: 0195382595
ISBN-13: 9780195382594
Edition: 2nd 2010
List price: $21.95 Buy it from $19.58
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Description: This newly expanded edition of Beyond Talent provides user-friendly real-life advice, examples, and perspectives on how to further a career in music. Understanding the unique talents and training of musicians, veteran music career counselor Angela  More...

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Book details

List price: $21.95
Edition: 2nd
Copyright year: 2010
Publisher: Oxford University Press, Incorporated
Publication date: 11/5/2010
Binding: Paperback
Pages: 384
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.452
Language: English

This newly expanded edition of Beyond Talent provides user-friendly real-life advice, examples, and perspectives on how to further a career in music. Understanding the unique talents and training of musicians, veteran music career counselor Angela Myles Beeching presents a wealth of creative solutions for career advancement in the highly competitive music industry. Step-by-step instructions detail how to design promotional materials, book performances, network and accessresources and assistance, jump start a stalled career, and expand your employment opportunities while remaining true to your music. Beeching untangles artist management and the recording industry, explains how to find and create performance opportunities, and provides guidance on grant writing and fundraising,day jobs, freelancing, and how to manage money, time, and stress. The new extensive companion website puts numerous up-to-date and useful internet resources at your fingertips. This essential handbook goes beyond the usual "how-to," helping musicians tackle the core questions about career goals, and create a meaningful life as a professional musician. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.

Mapping Success
Today's Musicians Profiled: Success Redefined
What Does It Take? Part 1
The Big Picture
What Does It Take? Part 2
Ten Success Principles
The Entrepreneurial You
Project-Based Career Advancement
Self-Assessment: Where Are You Now?
Achieving Goals: Getting from Point A to Point B
Cultivating Your Support Network: Making Connections, Building Community
What Is Networking?
Check your Attitude and Intent
Mapping Your Network
Mailing Lists
Performance Invitations
Elevator Speech
Good Phone
Backstage Dos and Don'ts
How to Work a Room
Hosting a Brainstorming Party
Bonus Section: Interpersonal Skills for Ensembles
Developing Your Image: Creating Promotional Materials that Work
Who Are You?
Why Promote Yourself?
Brand YOU
What's Your Type?
Bio Basics
Photos
Promo Kits
Expanding Your Impact: Making Recordings
Why Record?
The Recording Industry and You
The Entrepreneurial Solution
Legally Yours: Copyright Issues
Licensing Issues
What to Record
How and Where to Record
Artwork and Graphics
How Much? Financing Your Recording
Sales: How to Turn a Profit
Selling Your Music Online
Promoting Your Recording
Getting Reviewed
Building Your Online Community: Social Networking, the Web, and You
Social Media and You
Website Overview
Site Analysis
Website Building Basics
Cultivating Your Fan Base
Newsletters
Website Design Tips
What's on the Menu
Interlude: Five Fundamental Questions
Why Are You in Music?
How Do You Define Success?
Is Your Thinking Getting in Your Way?
What Kind of Partnerships Are You Creating?
How Meaningful Is Your Work?
Plus: 21 Questions for Young Performers
Booking Concerts: Artist Management and Self-Management
The Big Question
Myths about Artist Management
How Artist Management Works
How Not to Get Artist Management
The Truth about Competitions
Self-Management: Your Best Bet
Alternatives to Traditional Management
Where to Perform
Effective Programming
Booking Your Own Concerts
Negotiating Fees
Confirmations/Contracts
Booking a Regional Tour
Telling Your Story: Attracting Media Attention and Building Audiences
What Is Newsworthy?
Attracting an Audience
Do You Need a Publicist?
Types of Media Coverage
Press Releases
Compiling Your Media List
Tips on Being Interviewed
Timeline for Publicizing Your Next Concert
How to Grow a Career
Connecting with Audiences: Reaching Out and Reaching In
What Is Residency Work?
What Is a Teaching Artist?
What's in It for You?
Why Bother?
What Does Residency Work Encompass?
Talking to Audiences
Finding the Right Entry Point
Structuring Programs
Designing Programs for Adults, Seniors, and K-12 Audiences
Getting Hired
Marketing Your Programs
Quality Control: Evaluating Programs
Performing at Your Best
What Is Peak Performance?
What Is Stage Presence?
Managing Performance Anxiety
Treatment Starts with Self-Assessment
Interventions and Treatment Methods
Goal Setting
Performance Health
Freelancing for Success
To Specialize or Not?
Networking for Referrals
Researching to Get Work
Marketing for Freelancers
Musician Unions: Strength in Numbers
Negotiating Fees
Contracts
Balancing Life: Managing Time and Money
Time Management
Managing Projects
Effective Practice
Financial Management
Taxes 101
Special Issues for Ensembles
Funding for Music Projects
Mapping Your Project
Researching Grant Opportunities
Grant Applications
Fundraising 101
The Development Continuum
Making the Ask
Fundraising Letters
Commissioning New Work
Corporate Sponsorship
Getting It Together: Your Career, Your Life
Portfolio Careers
Transferable Skills: What Musicians Have to Offer
The Day Job Dilemma: Five Key Considerations
Teaching Opportunities
Arts Administration Opportunities and Music Industry Jobs
Long-Distance Job Search
Postlude: 5 Career Counseling Secrets Revealed
Notes
Index

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