Understanding Media Convergence

ISBN-10: 0195327772
ISBN-13: 9780195327779
Edition: 2008
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Description: On our contemporary media landscape, the potential of the written word is limitless. Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. A vital new resource  More...

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Book details

List price: $99.95
Copyright year: 2008
Publisher: Oxford University Press, Incorporated
Publication date: 12/9/2008
Binding: Paperback
Pages: 448
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.606

On our contemporary media landscape, the potential of the written word is limitless. Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. A vital new resource in our digital age, Understanding Media Convergence outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject. Bringing together incisive work by some of the leaders in the field--including Janet Kolodzy, Bob Papper, Kenneth Killebrew, and Charles Bierbauer--editors August E. Grant and Jeffrey S. Wilkinson have selected readings that introduce readers to this provocative subject and provide a strong framework for inquiry. Through its dynamic and diverse voices, this compelling anthology * outlines the various types of convergence and their theoretical underpinnings * presents real-world case studies that show convergent journalism in action * investigates the democracy of weblogs * provides insight into convergence by applying feminist theory, organizational culture, and management theory * concludes with a discussion of the future of convergent journalism These essays expand and underscore the practical techniques put forth in Grant and Wilkinson's textbook, Principles of Convergent Journalism, and the contributors offer a fascinating look at the controversies, constraints, and possibilities of media convergence. Essential for advanced journalism students, scholars, and professional journalists, Understanding Media Convergence sheds light on the future of the media--and the transformations that will affect us all.

Acknowledgments
Introduction: Dimensions of Media Convergence
The State of Convergence Journalism Revisited: Newspapers Take the Lead
Convergence Explained: Playing Catch-up with News Consumers
Middletown Media Studies II: Observing Consumer Interactions with Media
The Converged Audience: Receiver-Senders and Content Creators
Media Convergence and the Neo-Dark Age
Converging Communication, Colliding Cultures: Shifting Boundaries and the Meaning of "Our Field"
Culture, Conflict, and Convergence: A Theoretical Discusion of Group-based Identity and Bias Reduction in a Converged Newsroom
Developing Media Managers for Convergence: A Study of Management Theory and Practice for Managers of Converged Newsrooms
A Feminist Perspective on Convergence
On Linkages and Levels: Using Theory to Assess the Effect of Converged Structures on News Products
The Meaning and Influence of Convergence: A Qualitative Case Study of Newsroom Work at the Tampa News Center
News Convergence Arrangements in Smaller Media Markets
Beyond the "Tower of Babel": Ideas for Future Research in Media Convergence
Web Logs: Democratizing Media Production
Global Aspects of Convergence
Tracks, Silos, and Elevators: Postsecondary Convergence Journalism Education in the United States
The Future of Media Convergence
Contributors
Index

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