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Communication Research Methods

ISBN-10: 0195314824
ISBN-13: 9780195314823
Edition: 2nd 2009
List price: $95.95 Buy it from $15.54
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Description: Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete  More...

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Book details

List price: $95.95
Edition: 2nd
Copyright year: 2009
Publisher: Oxford University Press, Incorporated
Publication date: 11/20/2008
Binding: Paperback
Pages: 496
Size: 7.75" wide x 9.75" long x 0.50" tall
Weight: 1.474
Language: English

Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete examples, and highly visual pedagogy, Communication Research Methods introduces a full range of methods for studying communication, providing students with the tools they need to explore the often murky depths of communication research. Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers, but more insightful consumers of research. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. This second edition also includes classic and contemporary examples from published communication research, as well as engaging "Try It!" activities for each method. Thoroughly revised and updated, Communication Research Methods, Second Edition, helps students hone their critical thinking skills and expand the ways they think about and conduct research, ultimately enabling them to achieve a deeper understanding of communication--and the world around them. NEW TO THIS EDITION New chapters: "Introduction to the Field of Communication" (Chapter 1) and "Ethics & Research" (Chapter 2) End-of-chapter summaries now presented in tables that locate each method's paradigm affiliation, typical claims, data sources, warrants, and manuscript form Additional tables and exhibits throughout Expanded coverage of rhetorical and critical studies methodologies SUPPLEMENTS Instructor's Manual featuring outlines, activities, and websites to explore for each chapter, as well as a Test Bank of sample questions for each chapter Companion Website for instructors

Gerianne Merrigan is professor and chair of communication studies at San Francisco State University.Carole L. Huston is professor of communication studies and associate dean for the College of Arts and Sciences at the University of San Diego. Russell Johnston is an associate professor in the Department of Communication, Popular Culture and Film at Brock University. He is a well-known and respected communications scholar who has been teaching communications methods for more than ten years. His research explores the history of culturalindustries in Canada, and he has documented the emergence of the modern advertising industry and related developments in the press, magazines, and radio. Among his publications are Selling Themselves: The Emergence of Canadian Advertising (UTP, 2001), and articles for the journals Media, Culture andSociety; Mediascapes; Canadian Historical Review; Acadiensis; and International Journal of Heritage Studies.

The What and Why of Communication Research
Introduction to the field of Communication
Ethics and Research
Three Paradigms of Knowing
Making Claims
What Counts as Communication Data?
Warrants for Research Arguments
The How of Communication Research
Survey Research
Experimental Research
Content Analysis
Descriptive Statistics and Hypothesis Testing
Inferential Statistics: Differences and Relationships
Conversation and Discourse Analysis
Ethnographic Research
Traditional and Interpretive Methods of Rhetorical Criticism
Critical Studies
Glossary
References

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