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Communication Research Methods

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ISBN-10: 0195314824

ISBN-13: 9780195314823

Edition: 2nd 2009

Authors: Gerianne Merrigan, Carole L. Huston

List price: $95.95
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Description:

Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete examples, and highly visual pedagogy, Communication Research Methods introduces a full range of methods for studying communication, providing students with the tools they need to explore the often murky depths of communication research. Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective…    
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Book details

List price: $95.95
Edition: 2nd
Copyright year: 2009
Publisher: Oxford University Press, Incorporated
Publication date: 11/20/2008
Binding: Paperback
Pages: 496
Size: 9.90" wide x 8.00" long x 0.80" tall
Weight: 1.760
Language: English

Gerianne Merrigan is professor and chair of communication studies at San Francisco State University.Carole L. Huston is professor of communication studies and associate dean for the College of Arts and Sciences at the University of San Diego. Russell Johnston is an associate professor in the Department of Communication, Popular Culture and Film at Brock University. He is a well-known and respected communications scholar who has been teaching communications methods for more than ten years. His research explores the history of culturalindustries in Canada, and he has documented the emergence of the modern advertising industry and related developments in the press, magazines, and radio. Among…    

Gerianne Merrigan is professor and chair of communication studies at San Francisco State University.Carole L. Huston is professor of communication studies and associate dean for the College of Arts and Sciences at the University of San Diego. Russell Johnston is an associate professor in the Department of Communication, Popular Culture and Film at Brock University. He is a well-known and respected communications scholar who has been teaching communications methods for more than ten years. His research explores the history of culturalindustries in Canada, and he has documented the emergence of the modern advertising industry and related developments in the press, magazines, and radio. Among…    

The What and Why of Communication Research
Introduction to the field of Communication
Ethics and Research
Three Paradigms of Knowing
Making Claims
What Counts as Communication Data?
Warrants for Research Arguments
The How of Communication Research
Survey Research
Experimental Research
Content Analysis
Descriptive Statistics and Hypothesis Testing
Inferential Statistics: Differences and Relationships
Conversation and Discourse Analysis
Ethnographic Research
Traditional and Interpretive Methods of Rhetorical Criticism
Critical Studies
Glossary
References