Graph Design for the Eye and Mind

ISBN-10: 0195311841
ISBN-13: 9780195311846
Edition: 2006
List price: $67.00
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Description: Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most  More...

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Book details

List price: $67.00
Copyright year: 2006
Publisher: Oxford University Press, Incorporated
Publication date: 8/10/2006
Binding: Paperback
Pages: 304
Size: 6.50" wide x 9.50" long x 0.25" tall
Weight: 1.430
Language: English

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In Graph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriate display to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide a quick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.

How to Use This Book
Looking With the Eye and Mind
Choosing a Graph Format
Creating the Framework, Labels, and Title
Creating Pie Graphs, Divided-Bar Graphs, and Visual Tables
Creating Bar-Graph Variants
Creating Line-Graph Variants and Scatterplots
Creating Color, Filling, and Optional Components
How People Lie With Graphs
Beyond the Graph
Elementary Statistics for Graphs, by R. S. Rosenberg and S. M. Kosslyn
Analyzing Graphics Programs
Summary of Psychological Principles
References
Sources of Data and Figures
Index

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