Lend Me Your Ears All You Need to Know about Making Speeches and Presentations

Name: Lend Me Your Ears All You Need to Know about Making Speeches and Presentations
Availability: InStock
ISBN: 9780195300758

ISBN-10: 0195300750

ISBN-13: 9780195300758

Edition: 2005

Authors: Max Atkinson

List price: $32.99

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The room darkens and grows hushed, all eyes to the front as the screen comes to life. Eagerly the audience starts to thumb the pages of their handouts, following along breathlessly as the slides go by one after the other... We're not sure what the expected outcome was when PowerPoint first emerged as the industry standard model of presentation, but reality has shown few positive results. Research reveals that there is much about this format that audiences positively dislike, and that the old school rules of classical rhetoric are still as effective as they ever were for maximizing impact. Renowned communications researcher, consultant, and speech coach Max Atkinson presents these findings…

Book details

List price: $32.99
Copyright year: 2005
Publisher: Oxford University Press, Incorporated
Publication date: 11/10/2005
Binding: Paperback
Pages: 384
Size: 8.48" wide x 5.55" long x 1.04" tall
Weight: 1.408
Language: English

Max Atkinson is currently a visiting professor at Henley Management College and runs a consultancy providing training programmes in public speaking and speech writing. He was Paddy Ashdown's speechwriter in 1987, ran workshops for Ronald Reagan's speechwriters and runs workshops for the Royal Shakespeare Company on the art of oratory.



Preface


Introduction: Audiences Are Always Right



The Language of Public Speaking



The Battle for Audience Attention: Keeping Listeners Awake and Engaged



Speaking in Private and Speaking in Public: Conversation and Public Speaking



The Sight and Sound of Words: Differences between Writing and Speaking


Part I Exercises



Visual Aids and Verbal Crutches



Reading from Slides and Talking with Chalk: Visuals Ancient and Modern



Showing What You Mean: Visuals for Viewers


Part II Exercises



Winning with Words



The Persuasive Power of Words: The Use of Rhetorical Techniques



Painting Pictures with Words: The Use of Imagery and Anecdotes


Part III Exercises



Putting Principles into Practice



Translating Messages to Increase Impact: Political Speeches and Business Presentations



Putting it all Together: Structure and Preparation



Unaccustomed As You May Be: Making Social and Duty Speeches


Part IV Exercises



Body Language and Speech



Physical Facts and Fiction: Body Language, Movement and Tension



The Power of Speech: Restoring Confidence in the Spoken Word


Index