Media Were American U. S. Mass Media in Decline

ISBN-10: 0195181476

ISBN-13: 9780195181470

Edition: 2007

Authors: Jeremy Tunstall
List price: $69.95 Buy it from $2.51
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: In 1977, Jeremy Tunstall published the landmark The Media Are American. In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States. With this provocative follow-up, Tunstall chronicles the massive changes that have taken place in the media over the past forty years--changes that have significantly altered the "balance of power" within the global media landscape. The Media Were American demonstrates that both the United States and its mass media have lost their previous moral leadership. Instead of sole American control of the world news flow, we now see a world media structure comprised of interlocking national, regional, and cultural systems. From a relentlessly global point of view, Tunstall looks closely at China and India--and at their rapidly burgeoning populations--and also at the rise of the mass media in the Muslim world. He considers the role of the media in the collapse of the Soviet Union, the ascendance of the Brazilian and Mexican soap opera, the increasing strength of "Bollywood"--the national cinema output of India--and the relative decline in influence of U.S. media. Reconsidering the very notion of "global media," the book posits a reemergence of stronger national cultures and national media systems.

Used Starting from $44.22
New Starting from $68.35
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $69.95
Copyright year: 2007
Publisher: Oxford University Press, Incorporated
Publication date: 1/26/2007
Binding: Paperback
Pages: 480
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.496
Language: English

Introduction
American Media in Decline
Anglo-American, Global and Euro-American Media versus Media Nationalism
Small and Large Population Countries: Globalized and Non-Globalized Media
Direct and Indirect Media Exports
Euro-American, East Asian, South Asian, and Arab Media
National and Regional Media are Stronger than International Media
Television Soap Operas, Telenovelas, Brazil
Television''s Cheap Genres: The Rise and Fall of U.S. Dominance
From US Soap to Hispanic and Brazilian Telenovela
Brazil as Globo-lized Telenovela Nation
United State Loss of Dominance Over Cheap TV Genres and of Big Population Nations'' Media
From B2B to Bedroom and From USA to World"
Death of the Newspaper" and of Other Old Media
From B2B via Cafe to bedroom
From USA to the World
Internet: From B2B to bedroom and from USA to World
Freakish Media Finances Benefit Number One
Global and Freakish Advertising Finance
Media Gorillas Bulk Up
Small Finance, Big Reach: News Agencies and Public Broadcasters
New Media and Freakish Finance
Media Moguls are National
A Distinctive Risk Taking and Acquisition Style
The Cross Media Jump to Market Dominance
Acquiring, Owning, and Operating the Assets: Murdoch at Work
Mogul Political Connections and Regulatory Benefits
Media Moguls are National
Anglo-American World News
Public Relations and unreported Mass Killings
English Language News: The Free Flow of American
Imagery and Concepts
Embroidered News: Anglo-American Public Relations
Buried News: Unreported Mass Killings
US World Media Peak
Around 19501947-48: US Media Bestride the World
The Peak of Angle-American International News Agencies
Commercial Media and US Government International Alliance
Aligning Japanese History and Media
Since 1950: The US Looking Superlative
While Losing World Media Market Share
Exporting American TV Series
Good/Bad/Inward Looking USA; and MASHUS
Covert Action Against Foreign Media and Governments
The US Loses UNESCO and the Moral High Ground
Decline: US Media, Moral Authority, "Sole Superpower"
Slowing the TV Export Decline: Cable/Satellite Channels
Exceptionalism, Bombing, Loss of Moral Authority
Monopoly Dilemmas: New York Times, Associated Press
After 2001: American Journalism''s Declining Reputation
Big Population Countries: India and China
The Rise of Big Population Countries and Their Media
Media Similarities in India and China
Japan: From Media Dependence to Independence
From Colony Via National Culture to Commercialization: Indonesia
India''s Multi-Ring Media Circus
Hindi Bollywood versus Indian Regional Movies
Framing Anglo-Indian Slow Change: Media, Dynasty, and Regional Language to Independence
Before Television: More Slow Change
All-Indira Radio, Soap, and Hindi Television-Cable-Satellite
Song, Soap, and Satellite: Hindi Television goes Commercial
Regions versus Delhi: Stars, Media, Political Bosses, Language
India''s Regional, National, and South Asian MediaIndia to Become a World News and Media Leader
China: Capitalist-Communist Media Stir-Fry
Madame Mao''s Trial Boosts Chinese Television
1900-1950: The Peak of Foreign Media in China 30 Million Unreported Famine Deaths
And Cultural RevolutionChina''s Regional-Capitalist and Nationalist-Communist Media
Newspaper Journalism, Envelopes, and the Internet
TV, Cable, Radio, Film: Most Eyeballs, Most Soap
Making the Foreign Media Serve the East Asian Media
World Media Pecking Order
World Media Pecking Order
World Media Pecking OrderJapan and the East Asia Media Pecking Order
South Korea Ascends the East Asian Media Pecking Order
Slow Change in the World Media Pecking Order
Europe and Euro-American Media
France and Cultural Nationalism
West Europe''s Big Five Cultural Nationalists
Cultural and Media Nationalism in Smaller West European Countries
Media Nationalists of Ex-Communist Central Europe
European Cable-and-Satellite: America''s Ambiguous Involvement
US Satellite and Cable in Europe: 1996-7 Peak, Then Decline
Europe and America: Who''s Winning?Euro-American Media
Africa: Bottom of the
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×