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Building Reputational Capital Strategies for Integrity and Fair Play That Improve the Bottom Line

ISBN-10: 0195161386
ISBN-13: 9780195161380
Edition: 2004
Authors: Kevin T. Jackson
List price: $50.00 Buy it from $3.00
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Description: In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T.  More...

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Book details

List price: $50.00
Copyright year: 2004
Publisher: Oxford University Press, Incorporated
Publication date: 4/8/2004
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.188
Language: English

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforwardactions that drive management systems, and he provides tested strategies--from downsizing techniques to e-commerce tips--that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company orperson with integrity), describes the vital role the firm's leader must play, offers ways to build and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most important, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, and stewardship of the environment, employees, and the economy. Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guide for executives, managers, entrepreneurs, legal professionals, and corporate consultants.

Acknowledgments
Introduction: The Economics of Character and Credibility
What Is Reputational Capital?
Switching to a New Paradigm
Getting a Handle on Reputational Capital
A Fresh Economic Concept with Strategic Significance
How to Gauge Reputational Capital
Integrity and Fair Play: Wellsprings of Reputation
Tallying Up Reputational Effects
Becoming a Zeta Firm: A Company of Character
How to Build and Sustain Reputational Capital
Generating Reputational Capital
Forging Reputation from Inside
Outside-In Strategies
Harnessing Your Firm's Reputational Strengths
Strategies for Building Reputations across Cultures
Reputation Rescue
Conclusion
Notes
Bibliography
Index

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