Building Reputational Capital Strategies for Integrity and Fair Play That Improve the Bottom Line

Name: Building Reputational Capital Strategies for Integrity and Fair Play That Improve the Bottom Line
Price: 4.64 USD
Availability: InStock
ISBN: 9780195161380

ISBN-10: 0195161386

ISBN-13: 9780195161380

Edition: 2004

Authors: Kevin T. Jackson

List price: $54.00

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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements.…

Book details

List price: $54.00
Copyright year: 2004
Publisher: Oxford University Press, Incorporated
Publication date: 4/8/2004
Binding: Hardcover
Pages: 240
Size: 9.29" wide x 6.30" long x 1.10" tall
Weight: 1.210
Language: English



Acknowledgments


Introduction: The Economics of Character and Credibility



What Is Reputational Capital?



Switching to a New Paradigm



Getting a Handle on Reputational Capital



A Fresh Economic Concept with Strategic Significance



How to Gauge Reputational Capital



Integrity and Fair Play: Wellsprings of Reputation



Tallying Up Reputational Effects



Becoming a Zeta Firm: A Company of Character



How to Build and Sustain Reputational Capital



Generating Reputational Capital



Forging Reputation from Inside



Outside-In Strategies



Harnessing Your Firm's Reputational Strengths



Strategies for Building Reputations across Cultures



Reputation Rescue


Conclusion


Notes


Bibliography


Index