Theories of Communcation Networks

ISBN-10: 0195160371
ISBN-13: 9780195160376
Edition: 2002
List price: $36.95 Buy it from $14.13
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Description: To date, most network research contains one or more of five major problems. First, it tends to be atheoretical, ignoring the various social theories that contain network implications. Second, it explores single levels of analysis rather than the  More...

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Book details

List price: $36.95
Copyright year: 2002
Publisher: Oxford University Press, Incorporated
Publication date: 3/27/2003
Binding: Paperback
Pages: 432
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.320
Language: English

To date, most network research contains one or more of five major problems. First, it tends to be atheoretical, ignoring the various social theories that contain network implications. Second, it explores single levels of analysis rather than the multiple levels out of which most networks are comprised. Third, network analysis has employed very little the insights from contemporary complex systems analysis and computer simulations. Foruth, it typically uses descriptive rather than inferential statistics, thus robbing it of the ability to make claims about the larger universe of networks. Finally, almost all the research is static and cross-sectional rather than dynamic. Theories of Communication Networks presents solutions to all five problems. The authors develop a multitheoretical model that relates different social science theories with different network properties. This model is multilevel, providing a network decomposition that applies the various social theories to all network levels: individuals, dyads, triples, groups, and the entire network. The book then establishes a model from the perspective of complex adaptive systems and demonstrates how to use Blanche, an agent-based network computer simulation environment, to generate and test network theories and hypotheses. It presents recent developments in network statistical anlysis, the p* family, which provides a basis for valid multilevel statistical inferences regarding networks. Finally, it shows how to relate communication networks to other networks, thus providing the basis in conjunction with computer simulations to study the emergence of dynamic organizational networks.

Networks and Flows in Organizational Communication
The Multitheoretical, Multilevel Framework
Network Concepts, Measures, and the Multitheoretical, Multilevel Analytical Framework
Communication and Knowledge Networks as Complex Systems
Computational Modeling of Networks
Social Theories for Studying Communication Networks
Theories of Self-Interest and Collective Action
Contagion, Semantic, and Cognitive Theories
Exchange and Dependency Theories
Homophily, Proximity, and Social Support Theories
Evolutionary and Coevolutionary Theories
Integration
MultiTheoretical, Multilevel Models of Communication and Other Organizational Networks
Appendix: Data Sets Used in Chapter 2
References
Author Index
Subject Index

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