Innovation Management Strategies, Implementation, and Profits

ISBN-10: 0195142306
ISBN-13: 9780195142303
Edition: 2nd 2003 (Revised)
Authors: Allan Afuah
List price: $148.95 Buy it from $21.55
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Description: Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management,  More...

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Book details

List price: $148.95
Edition: 2nd
Copyright year: 2003
Publisher: Oxford University Press, Incorporated
Publication date: 4/24/2003
Binding: Hardcover
Pages: 400
Size: 9.41" wide x 5.98" long x 0.91" tall
Weight: 1.540
Language: English

Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Drawing from his extensive professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and profitability, a financial function. He creates a framework that encompasses the basic questions of the "who, what, when, and where" of innovation, combining the latest theoretical discussion with abundant examples. In this second edition, Afuah explicitly incorporates coverage of the Internet as a technological change and offers an entirely new chapter, "Strategies for Sustaining Profits." The text takes a unique multi-functional approach that integrates the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation. The impact of the public and international sectors is highlighted with chapters on globalization, innovation in emerging economies, and the role of government in promoting innovation. In addition to a strong analytical and theoretical foundation, the book offers many pedagogical examples. Most chapters conclude with short practice cases designed to supplement the numerous examples within each chapter. These cases are followed by a list of key terms and questions to stimulate discussion. Innovation Management, 2/e, is an ideal text for business school programs and also provides guidance for executives and managers seeking a better understanding of the value of innovation.

Introduction and Overview
Fundamentals
Models of Innovation
The Underpinnings of Profits: Assets, Competences, and Knowledge
Sources and Transfer of Innovation
Strategizing
Recognizing the Potential of an Innovation
Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy
Choosing a Profit Site: Dynamic Competitive Analysis
Strategic Choice or Environmental Determinism
Identifying Potential Co-competitors
Strategies for Sustaining Profits
Implementing and Protection Of Profits
Financing Entrepreneurial Activity
Implementation of the Decision to Adopt
Globalization
Globalization for Innovations
Innovating for Emerging Economies
Role of National Governments in Innovation
The Internet: A Case in Technological Change
Strategic Innovation Process
Standards and Dominant Designs
Organizational Structures
Organizational Boundaries
Glossary
Netscape Corporation
Index

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