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| Theory | |
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| Frameworks, Models, and Rationales | |
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| Health Promotion Programs | |
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| Evaluation | |
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| Frameworks | |
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| Evaluation Frameworks | |
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| Summary | |
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| Health Promotion Interventions | |
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| Intervention Strategies | |
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| Program Impact Conditions | |
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| Summary | |
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| Behavior Change Theory | |
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| Theories | |
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| Perspectives | |
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| Use and Selection of Theory | |
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| Summary | |
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| Formative and Qualitative Research | |
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| Qualitative Methods | |
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| Message/Materials Testing | |
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| Quantitative Formative Research | |
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| Using Formative Techniques for Outcome Evaluation | |
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| Summary | |
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| Process Evaluation | |
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| Six Points for Process Evaluation | |
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| Uses of Process Evaluation Data | |
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| How to Do Process Evaluation | |
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| Distinction Between Research Types | |
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| Summary | |
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| Methods | |
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| Study Design | |
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| Background | |
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| Causality | |
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| Study Validity | |
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| Study Designs | |
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| Hypothetical Scores | |
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| Selecting a Study Design | |
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| Blinded Studies | |
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| Contamination | |
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| Summary | |
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| Sampling and Sample Size | |
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| Sample Types | |
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| Sample Size | |
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| Power | |
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| Sample Selection | |
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| Summary | |
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| Data Collection and Management | |
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| Construction of Questionnaire or Instrument | |
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| Interview Methods | |
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| Response Rates | |
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| Data Management | |
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| Combining (Appending and Merging) Two Datasets | |
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| Summary | |
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| Univariate Analysis and Scale Construction | |
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| Univariate Statistics | |
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| Scale Creation | |
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| Summary | |
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| Statistical Analysis | |
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| Levels of Measurement | |
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| Statistical Tests | |
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| Multivariate Analysis | |
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| Summary | |
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| Results | |
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| Measuring Program or Campaign Exposure | |
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| Measuring Exposure | |
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| The National Reproductive Health Program Campaign | |
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| NRHP Campaign Exposure | |
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| Ringers | |
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| Campaign Recognition by Sociodemographic Characteristics (Bivariate and Multivariate) | |
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| Exposure Data for Phase II of the National Reproductive Health Program | |
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| Exposure Data in the Panel Sample | |
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| Selective Exposure | |
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| Summary | |
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| Measuring Outcomes | |
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| Study Design and Methods | |
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| Data Analysis | |
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| Multivariate Analysis | |
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| Panel Data | |
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| Reporting Results | |
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| Summary | |
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| Advanced Design and Statistical Topics | |
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| Stepwise Regression | |
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| Three- and Multiwave Data | |
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| Path Analysis or Structural Equation Modeling | |
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| Event History Analysis | |
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| Time Series | |
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| Meta-analysis | |
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| Weighting Data | |
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| Cost-benefit and Cost-effectiveness Analysis | |
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| Summary | |
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| Dissemination of Evaluation Findings | |
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| Dissemination Conflict | |
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| Dissemination | |
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| Policy Process | |
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| Interpretation | |
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| Graphics | |
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| Ethical Considerations | |
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| Budgets | |
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| Book Summary | |
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| The Future of Health Promotion Program Evaluation | |
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| Glossary | |
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| References | |
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| Potentially Helpful Websites | |
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| Study Planning Software | |
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| Evaluation Software | |
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| Health Education/Communication Listservs | |
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| Media Research Firms | |
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| Qualitative Analysis Software | |
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| Bolivia Survey Questionnaire | |
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| Bolivia National Reproductive Health Program Evaluation | |
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| Informed Consent Statement for Questionnaire | |
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| Informed Consent | |
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| Sample Budget Items for Health Promotion Program Evaluation Project | |
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| Index | |