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Evaluating Health Promotion Programs

ISBN-10: 0195141768
ISBN-13: 9780195141764
Edition: 2002
List price: $61.00 Buy it from $41.41
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Book details

List price: $61.00
Copyright year: 2002
Publisher: Oxford University Press, Incorporated
Publication date: 2/7/2002
Binding: Hardcover
Pages: 328
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.650
Language: English

Thomas W. Valente, Department of Preventive Medicine, Keck School of Medicine, University of Southern California.

Theory
Frameworks, Models, and Rationales
Health Promotion Programs
Evaluation
Frameworks
Evaluation Frameworks
Summary
Health Promotion Interventions
Intervention Strategies
Program Impact Conditions
Summary
Behavior Change Theory
Theories
Perspectives
Use and Selection of Theory
Summary
Formative and Qualitative Research
Qualitative Methods
Message/Materials Testing
Quantitative Formative Research
Using Formative Techniques for Outcome Evaluation
Summary
Process Evaluation
Six Points for Process Evaluation
Uses of Process Evaluation Data
How to Do Process Evaluation
Distinction Between Research Types
Summary
Methods
Study Design
Background
Causality
Study Validity
Study Designs
Hypothetical Scores
Selecting a Study Design
Blinded Studies
Contamination
Summary
Sampling and Sample Size
Sample Types
Sample Size
Power
Sample Selection
Summary
Data Collection and Management
Construction of Questionnaire or Instrument
Interview Methods
Response Rates
Data Management
Combining (Appending and Merging) Two Datasets
Summary
Univariate Analysis and Scale Construction
Univariate Statistics
Scale Creation
Summary
Statistical Analysis
Levels of Measurement
Statistical Tests
Multivariate Analysis
Summary
Results
Measuring Program or Campaign Exposure
Measuring Exposure
The National Reproductive Health Program Campaign
NRHP Campaign Exposure
Ringers
Campaign Recognition by Sociodemographic Characteristics (Bivariate and Multivariate)
Exposure Data for Phase II of the National Reproductive Health Program
Exposure Data in the Panel Sample
Selective Exposure
Summary
Measuring Outcomes
Study Design and Methods
Data Analysis
Multivariate Analysis
Panel Data
Reporting Results
Summary
Advanced Design and Statistical Topics
Stepwise Regression
Three- and Multiwave Data
Path Analysis or Structural Equation Modeling
Event History Analysis
Time Series
Meta-analysis
Weighting Data
Cost-benefit and Cost-effectiveness Analysis
Summary
Dissemination of Evaluation Findings
Dissemination Conflict
Dissemination
Policy Process
Interpretation
Graphics
Ethical Considerations
Budgets
Book Summary
The Future of Health Promotion Program Evaluation
Glossary
References
Potentially Helpful Websites
Study Planning Software
Evaluation Software
Health Education/Communication Listservs
Media Research Firms
Qualitative Analysis Software
Bolivia Survey Questionnaire
Bolivia National Reproductive Health Program Evaluation
Informed Consent Statement for Questionnaire
Informed Consent
Sample Budget Items for Health Promotion Program Evaluation Project
Index

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