Competitive Communication A Rhetoric for Modern Business

ISBN-10: 0195115902

ISBN-13: 9780195115901

Edition: 1999

Authors: Barry Eckhouse
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Description: Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation--which is viewed both as a process of inquiry and as an act of persuasion--the author reviews principles of reasoning that were central to an age generally credited with having developed the first complete treatment of the art of communication. With Aristotle as guide, Eckhouse demonstrates how the enthymeme, a logical device central to Greek theories of persuasion, is also of powerful relevance to the modern business world. Complementing this discussion is an examination of classical ethos, or credibility, as it is created in language and used to strengthen core arguments modern managers must make. Also offered is an extensive examination of classical fallacies--common pitfalls of argument and debate--which provide early warning signals for those about to enter argumentative danger zones. Ideal for undergraduate and graduate business students, as well as the working professional, Competitive Communication offers an invaluable guide to what is probably the most important ability working professionals can develop in todays business world.

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Book details

List price: $57.95
Copyright year: 1999
Publisher: Oxford University Press, Incorporated
Publication date: 12/31/1998
Binding: Paperback
Pages: 304
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.452
Language: English

Preface
Introduction
Rhetoric and Competitive Advantage
Disposition and the Competitive Message
Classical Argument and Modern Business
Refutation: Argument as Inquiry
Strategic Disposition: Presenting the Case
Ethics in Argument: Classical Fallacies
Managing Ethos: Argument and Credibility
Managing Ethos: Conciseness
Managing Ethos: Word Choice
Managing Ethos: Syntax
Managing Ethos: Punctuation
Managing Ethos: Grammar
Electronic Ethos: Computer Revision
Documents: Principled Organization
Documents: Argumentation
Documents: Revision
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