Practical Guide to Behavioral Research Tools and Techniques

ISBN-10: 0195104196

ISBN-13: 9780195104196

Edition: 4th 1997 (Revised)

List price: $37.95
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Description: Ideal for students in research methods courses and for readers seeking a clear guide to conducting behavioral studies, the fourth edition of A Practical Guide to Behavioral Research provides an accessible introduction to the techniques and tools of behavioral research used in psychology, sociology, and anthropology, as well as in business, education, design, and program evaluation. It offers a multi-method, hands-on, interdisciplinary approach including observation, interviewing, questionnaire construction, experimentation, content analyses, case studies, and the use of personal documents and archival measures. Students are encouraged to learn by using statistical techniques rather than just reading about them. This revision includes a new chapter describing the research opportunities provided by using the Internet in behavioral research, and new material on the use of computers in running research studies and in data analysis. It also expands coverage of case studies and qualitative research, and introduces the role of the camera in behavioral research. Details on conference presentations and on writing technical reports and journal articles are included. This edition also features more information on work being done outside of North America. Lively and straightforward, the fourth edition of A Practical Guide to Behavioral Research is an indispensable tool for teachers in need of an excellent textbook, and an invaluable reference for anyone interested in behavioral studies.

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Book details

List price: $37.95
Edition: 4th
Copyright year: 1997
Publisher: Oxford University Press, Incorporated
Publication date: 3/20/1997
Binding: Paperback
Pages: 400
Size: 6.00" wide x 9.13" long x 0.72" tall
Weight: 1.210
Language: English

John C. Norcross, PhD, is Professor and former Chair of Psychology at the University of Scranton. John W. Santrock, PhD, is Professor and former Chair of Psychology at the University of Texas at Dallas. Linda F. Campbell, PhD, is Associate Professor and director of the training clinic in the Department of Counseling and Human Development at the University of Georgia. Thomas P. Smith, PsyD, is a licensed psychologist in the Counseling Center at the University of Scranton. Robert Sommer, PhD, is Professor and former Chair of Psychology at the University of California, Davis. Edward L. Zuckerman, PhD, a clinical psychologist, teacher, and author, is Editor of the Clinician's Toolbox series.

Preface
Multimethod Approach
Ethics in Behavioral Research
Library Research
Observation
Mapping and Trace Measures
Experimentation
Simulation
Interview
The Questionnaire
Attitude and Rating Scales
Content Analysis
Personal Documents and Archival Measures
Case Study
Using the Internet
Equipment
Standardized Test and Inventories
Sampling
Descriptive Statistics
Inferential Statistics
Writing and Reviewing a Research Report
After the Report
Concluding Notes
Appendix A
Appendix B
Using Computer Software for Data Analysis
Example of a Manuscript Prepared According to the Publication Manual of the American Psychological Association
Example of Style Used for A Technical Report
Glossary
Name Index
Subject Index
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