Packaging the Presidency A History and Criticism of Presidential Campaign Advertising

Name: Packaging the Presidency A History and Criticism of Presidential Campaign Advertising
Availability: InStock
ISBN: 9780195089424

ISBN-10: 0195089421

ISBN-13: 9780195089424

Edition: 3rd 1996 (Revised)

Authors: Kathleen Hall Jamieson

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Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.

Book details

List price: $26.99
Edition: 3rd
Copyright year: 1996
Publisher: Oxford University Press, Incorporated
Publication date: 6/20/1996
Binding: Paperback
Pages: 608
Size: 7.99" wide x 5.31" long x 1.14" tall
Weight: 1.232
Language: English



Preface


Preface to the First Edition


Acknowledgments


Introduction



Broadsides to Broadcasts



1952: the Election of a Popular Hero



1956: the Reelection of a Popular Hero



1960: Competence, Catholicity, and the Candidates



1964: Goldwater Vs. Goldwater



1968: the Competing Pasts of Nixon and Humphrey



1972: the President Vs. the Prophet



1976: Integrity, Incumbency, and the Impact of Watergate



1980: "I'M Qualified to Be President and You'Re Not"



1984: Presidential Prerogatives; Presidential Preemptions



1988: the Pit and the Paradise



1992: Taxes and Trust


Conclusion


Notes


Bibliography


Index