FOUNDATIONS OF MARKETING >CANA

Name: FOUNDATIONS OF MARKETING >CANA
Availability: OutOfStock
ISBN: 9780176224653

ISBN-10: 0176224653

List price: $45.79

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List price: $45.79
Edition: 8th
Copyright year: 2003
Publisher: NELSON
Publication date: 1/1/2003




The Nature of Marketing



The Environment for Marketing Decisions



Market Segmentation: Finding a Base to Start



The Market Segmentation Process



Marketing Strategy and the Marketing Plan



Ensuring Total Customer Satisfaction and Managing Customer Relationships



Obtaining Data for Marketing Decisions


Appendix: Locating Secondary Data



Consumer Behaviour



Business-to-Business Marketing



Marketing the Total Product: Brand, Image, Warranty, and Packaging



Product Strategy



Services



Understanding Pricing



Managing the Pricing Function



Channel and Distribution Strategy



The Many Faces of Retailing: In-Store, Direct, and Internet



Supply Chain and Logistics Management



Marketing Communications Strategy



Integrated Marketing Communications Applications



Global Marketing



Not-For-Profit Marketing