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Organic, Inc Natural Foods and How They Grew

ISBN-10: 0156032422
ISBN-13: 9780156032421
Edition: 2006
Authors: Samuel Fromartz
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Description: A juggernaut in an otherwise sluggish industry, organic food has grown at 20 percent a year as products such as ketchup and corn chips vie for shelf space with conventional comestibles. Even Wal-Mart is getting in on this fruitful market, a sure  More...

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Book details

List price: $19.95
Copyright year: 2006
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 3/5/2007
Binding: Paperback
Pages: 336
Size: 5.25" wide x 8.00" long x 1.00" tall
Weight: 0.682
Language: English

A juggernaut in an otherwise sluggish industry, organic food has grown at 20 percent a year as products such as ketchup and corn chips vie for shelf space with conventional comestibles. Even Wal-Mart is getting in on this fruitful market, a sure sign that there’s more money coming down the conveyor belt. But what is organic food? Is it really better for you? Where did it come from? And why are so many of us buying it? In Organic, Inc., business writer Samuel Fromartz looks at organic food’s anti-industrial origins, its innovators, and its classic conundrum of free-market triumph—in which the industry ultimately came to risk betraying its founding ideals. A primer on the business of food and the nature of commerce, Organic, Inc., now includes a new afterword by the author detailing developments in the organic food industry since the hardcover’s publication.

SAMUEL FROMARTZ is a food, environment, and business journalist. A native of Brooklyn, he lives with his wife and daughter in Washington, D.C., where he bakes all his family s bread.

Introduction
Humus Worshippers The Origins of Organic shy;Food
The Organic Method Strawberries in Two shy;Versions
A Local Initiative From Farm to shy;Market
A Spring Mix Growing Organic shy;Salad
Mythic Manufacturing Health, Spirituality, and shy;Breakfast
Backlash The Meaning of Organic
Consuming Organic Why We shy;Buyp237
Acknowledgments
Notes

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