Nudge Improving Decisions about Health, Wealth, and Happiness

ISBN-10: 014311526X
ISBN-13: 9780143115267
Edition: N/A
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Description: Nudgeis about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of  More...

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Book details

List price: $17.00
Publisher: Penguin Group (USA) Incorporated
Publication date: 2/24/2009
Binding: Paperback
Pages: 320
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.902
Language: English

Nudgeis about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible “choice architecture”can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

Acknowledgments
Introduction
Humans and Econs
Biases and Blunders
Resisting Temptation
Following the Herd
When Do We Need a Nudge?
Choice Architecture
Money
Save More Tomorrow
Na�ve Investing
Credit Markets
Privatizing Social Security: Smorgasbord Style
Health
Prescription Drugs: Part D for Daunting
How to Increase Organ Donations
Saving the Planet
Freedom
Improving School Choices
Should Patients Be Forced to Buy Lottery Tickets?
Privatizing Marriage
Extensions and Objections
A Dozen Nudges
Objections
The Real Third Way
Bonus Chapter: Twenty More Nudges
Postscript: November 2008
Notes
Bibliography
Index

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