Gut Feelings The Intelligence of the Unconscious

ISBN-10: 0143113763
ISBN-13: 9780143113768
Edition: 2008
Authors: Gerd Gigerenzer
List price: $16.00 Buy it from $3.94
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Description: Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwells Blink Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us  More...

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Book details

List price: $16.00
Copyright year: 2008
Publisher: Penguin Publishing Group
Publication date: 6/24/2008
Binding: Paperback
Pages: 288
Size: 5.25" wide x 7.50" long x 0.50" tall
Weight: 0.440

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwells Blink Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuitiona suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzers research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

Gerd Gigerenzer is Director at the Max Planck Institute for Human Development, Berlin. He is the author of Calculated Risks, among other books, and the coeditor of Bounded Rationality: The Adaptive Toolbox and Heuristics and the Law, both published by the MIT Press.

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