Deluxe How Luxury Lost Its Luster

ISBN-10: 0143113704
ISBN-13: 9780143113706
Edition: N/A
Authors: Dana Thomas
List price: $17.00 Buy it from $3.00
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Description: Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by  More...

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Book details

List price: $17.00
Publisher: Penguin Group (USA) Incorporated
Publication date: 7/29/2008
Binding: Paperback
Pages: 384
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.924
Language: English

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry dont want us to know. Deluxeis an uncompromising look behind the glossy faade that will enthrall anyone interested in fashion, finance, or culture.

Dana Thomashas been the fashion writer for Newsweekin Paris since 1995. She writes about style for The New York Times Magazineand contributes to a number of publications including The New Yorkerand Harpers Bazaar.

Introduction
An Industry Is Born
Group Mentality
Going Global
Stars Get in Your Eyes
The Sweet Smell of Success
It's in the Bag
The Needle and the Damage Done
Going Mass
Faux Amis
What Now?
New Luxury
Acknowledgments
Notes
Bibliography
Index

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