Homo Zapiens

ISBN-10: 0142001813
ISBN-13: 9780142001813
Edition: N/A
List price: $15.00 Buy it from $4.78
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Description: The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a  More...

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Book details

List price: $15.00
Publisher: Penguin Publishing Group
Publication date: 12/31/2002
Binding: Paperback
Pages: 256
Size: 5.00" wide x 7.75" long x 0.50" tall
Weight: 0.638
Language: English

The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiensdisplays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.

He was born in Moscow.

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