Multivariate Data Analysis

ISBN-10: 0138132631
ISBN-13: 9780138132637
Edition: 7th 2010
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Description: KEY BENEFIT: For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introduction to multivariate analysis for the  More...

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Book details

List price: $282.20
Edition: 7th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 2/13/2009
Binding: Paperback
Pages: 816
Size: 8.50" wide x 10.25" long x 1.25" tall
Weight: 3.718
Language: English

KEY BENEFIT: For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. Preparing For a MV Analysis; Dependence Techniques; Interdependence Techniques; Moving Beyond the Basic Techniques MARKET: Statistics and statistical research can provide managers with invaluable data. This textbook teaches them the different kinds of analysis that can be done and how to apply the techniques in the workplace.

Dr. Joe Hair is Founder and Senior Scholar of the Doctoral Degree in Business Administration, Coles College, Kennesaw State University, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 40 books, including Multivariate Data Analysis, Prentice-Hall, 7 th edition, 2010 (cited 22,000+ times); Marketing, South-Western Publishing Company, 12 th edition 2012; Essentials of Business Research Methods, M.E. Sharpe, 2011; Research Methods for Business, Wiley, 2007; and Essentials of Marketing Research, McGraw-Hill/Irwin, 3 rd edition 2013. He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, Journal of Business Research, Journal of Long Range Planning, Journal of Marketing Theory and Practice, International Marketing Review, Journal of Experimental Education, Business Horizons, Journal of Retailing, Multivariate Behavioral Research, and others. He was recognized as the 2011 Academy of Marketing Science Marketing Educator of the year. He often presents seminars on research techniques, multivariate data analysis and marketing issues for organizations in Europe, Australia and other locations outside the U.S.

Introduction
Introduction
Preparing For a MV Analysis
Examining Your Data
Factor Analysis
Dependence Techniques
Multiple Regression Analysis
Multiple Discriminant Analysis and Logistic Regression
Multivariate Analysis of Variance
Conjoint Analysis
Interdependence Techniques
Cluster Analysis
Multidimensional Scaling and Correspondence Analysis
Moving Beyond the Basic Techniques
Structural Equation Modeling: Overview
Appendix ndash; SEM
CFA: Confirmatory Factor Analysis
Appendix ndash; CFA
SEM: Testing A Structural Model
Appendix ndash; Sem
Basic Stats

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