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Microeconomics and MyEconLab and EBook 1-Sem Student Access Package

ISBN-10: 0138126712
ISBN-13: 9780138126711
Edition: 2nd 2008
List price: $160.00
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Description: Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an  More...

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Book details

List price: $160.00
Edition: 2nd
Copyright year: 2008
Publisher: Prentice Hall Higher Education
Publication date: 11/6/2007
Binding: Mixed Media
Size: 8.75" wide x 10.75" long x 1.00" tall
Weight: 3.278
Language: English

Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills. In-depth coverage of economics with particular focus on Economic Efficiency, Government Price Setting, and Taxes, Aggregate Demand and Aggregate Supply Analysis. MARKET: For anyone in business who wants to benefit from understanding the economic forces behind their work.

Preface
Acknowledgments
Introduction
Economics: Foundations and Models
Using Graphs and Formulas
Trade-offs, Comparative Advantage, and the Market System
Where Prices Come From: The Interaction of Demand and Supply
Economic Efficiency, Government Price Setting, and Taxes
Markets in Action
Externalities, Environmental Policy, and Public Goods
Elasticity: The Responsiveness of Demand and Supply
Firms in the Domestic and International Economies
Firms, the Stock Market, and Corporate Governance
Tools to Analyze Firms' Financial Information
Comparative Advantage and the Gains from International Trade
Multinational Firms
Microeconomic Foundations: Consumers and Firms
Consumer Choice and Behavioral Economics
Using Indifference Curves and Budget Lines to Understand Consumer Behavior
Technology, Production, and Costs
Using Isoquants and Isocosts to Understand Production and Cost
Market Structure and Firm Strategy
Firms in Perfectly Competitive Markets
Monopolistic Competition: The Competitive Model in a More Realistic Setting
Oligopoly: Firms in Less Competitive Markets
Monopoly and Antitrust Policy
Pricing Strategy
Markets for Factors of Production
The Markets for Labor and Other Factors of Production
Information, Taxes, and the Distribution of Income
The Economics of Information
Public Choice, Taxes, and the Distribution of Income
Glossary
Company Index
Subject Index
Credits
Table of Contents provided by Publisher. All Rights Reserved.

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