Foundations of Menu Planning

ISBN-10: 013802510X

ISBN-13: 9780138025106

Edition: 2014

Authors: Daniel Traster
List price: $115.80
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Description: Foundations of Menu Planning reveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finish–looking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.

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Book details

List price: $115.80
Copyright year: 2014
Publisher: Pearson Education
Publication date: 1/10/2013
Binding: Paperback
Pages: 264
Size: 8.50" wide x 10.00" long x 0.50" tall
Weight: 1.386
Language: English

Factors that Define a menu
Nutrition and Menu Planning
Menu Styles and Categories I-Traditional Basics
Menu Styles and Categories II-Advanced
Beverage Menus
Standardized Recipes and Recipe Costing
Menu Pricing
Product Descriptions
Unwritten Menus
Layout of the Written Menu
Evaluation: Menu Analysis and Adjustment
How the Menu Directs Business
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