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New Rules of Business Writing

ISBN-10: 0137153155
ISBN-13: 9780137153152
Edition: 2010
List price: $24.95 Buy it from $4.49
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Book details

List price: $24.95
Copyright year: 2010
Publisher: Financial Times/Prentice Hall
Publication date: 3/3/2010
Binding: Paperback
Pages: 224
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.814
Language: English

Introduction
The truth about what makes writing work
Most people aim for the wrong target
If you can say it, you can write it
Forget yesterday-write for today
Planning is the magic ingredient
To achieve your goal, look below its surface
Cut to the chase: Put the bottom line on top
"Me"-focused messages fail
People are not the same: Write for differences
Tone makes-or breaks-your message
Knowing your inside story is the key
Forget outlines-organize your thinking
How to organize is a personal choice
Every message you send has a psychological impact
Effective messages lead with strength
To succeed, cover your ground and remember "the ask"
Your goal and audience determine the best way to communicate
The truth about self-editing
The best writers don't write; they rewrite
Rhythm and transitions make writing move
Less can be a whole lot more
Passive thinking and jargon undermine clarity
You don't need grammar drills to spot your writing problems
The truth about successful e-mail
Use e-mail to communicate in the fast lane-powerfully
Good subject lines say, "Open sesame"
Know your e-mail do's and don'ts
Writing good progress reports is worth your time
The truth about letters
Letters: They live! And you need them
Letters build relationships
Cover letters matter, big time
The truth about reports and proposals
Good reports generate action
Organizing complex projects isn't that hard
Well-crafted proposals win
The letter format lets you shortcut proposals
Root grant applications in "mission"-yours and the funder's
The truth about Web sites
Writing is the missing factor in your competitors' Web sites
Web sites built on keywords and content build traffic
A home page must crystallize who you are
The truth about new media
Blogging and social media are powerful business tools
To blog for yourself, be yourself, but carefully
Good business blogging is edgy
Tweeting and texting: the ultimate self-edit challenge
E-letters focus marketing and reinforce branding
Good PowerPoint is more than pretty faces: It starts with writing
The truth about writing to self-market
Strong r�sum�s focus on accomplishments, not responsibilities
Fliers are easy all-purpose promotional tools
It pays to think PR and send news releases
Writing articles boosts your career
The virtual world offers self-publishing power
The truth about tricks of the trade
Good headlines help your writing work-a lot
Skillful interviewing is a major (but unrecognized) business asset
Readers are global: Try not to confuse them
Clarity is next to godliness
You can fix your own grammar goofs
References
Creating a style sheet
Resources

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