Multisite Commerce Proven Principles for Overcoming the Business, Organizational, and Technical Challenges

ISBN-10: 0137148879
ISBN-13: 9780137148875
Edition: 2010
Authors: Lev Mirlas
List price: $50.95
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Description: Expert guidance on architecting, planning, and managing multiplewebsites - a challenge more and more enterprises face° A breakthrough methodology for reducing the cost and complexity of establishingmultiple e-commerce sites through the use of a  More...

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Book details

List price: $50.95
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 11/6/2009
Binding: Paperback
Pages: 432
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.430
Language: English

Expert guidance on architecting, planning, and managing multiplewebsites - a challenge more and more enterprises face° A breakthrough methodology for reducing the cost and complexity of establishingmultiple e-commerce sites through the use of a single shared platform° Proven planning and organizational management techniques that ensure thesuccess of shared multi-site web commerce platforms° Covers all perspectives on multi-site deployment and operation: business,implementation, and technicalSummaryFor several business reasons, many companies are deploying multiple web sites,each with carefully targeted audiences and strategies. However, managingmultiple sites introduces costs and management headaches that conventionalweb architectures and methodologies don't address. Lev Mirlas - the architectwho pioneered the concept of a shared multi-site platform with IBMWebSphere Commerce - introduces best practices and methodologies forimplementing and managing multiple e-commerce sites more efficiently andcost-effectively than ever before.Mirlas begins by reviewing why multi-site commerce is so challenging toexecute. Next, he addresses multi-site commerce from three perspectives:business, implementation, and technical. Readers will learn how tosystematically solve the problem by implementing a hardware, software, anddata platform that can be shared effectively by multiple sites. Once a multi-siteinfrastructure is in place, Mirlas shows how it can be used to easily create andoperate new sites at will, at low incremental cost.

Preface
Acknowledgments
About the Author
Introduction
Business Perspective-Opportunities and Challenges of Multisite Commerce
Multisite Commerce Scenarios
The Need for a Shared Platform
Administration of Country Sites on a Shared Platform
Sharing and Caring
When Sharing Works
The Path to a Shared Platform
Cost Structure of Multiple Sites
Fundamental Requirements for a Multisite Platform
Implementer's Considerations for Efficient Multisite Commerce
Organizational Resistance
Managing Requirements
The Project Team
Planning for Success
Dealing with the Unexpected
Technical Considerations for Efficient Multisite Commerce
Sharing Hardware and Software
Sharing Data
Site Path
Data Sharing Business Logic
Data Sharing Architecture Patterns
Index

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