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| Introduction | |
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| Your customers want a relationship, not a one-night stand | |
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| Design it, and they will come | |
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| Sensory marketing-smells like profits | |
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| Pardon me, is that a breast in your Coke? | |
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| One man's goose | |
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| Throw 'em a bone, and they'll no longer roam | |
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| Stay in their minds-if you can | |
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| These are the good old days | |
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| Why ask why? | |
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| He who dies with the most toys wins | |
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| Your customers are looking for greener pastures | |
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| "Because I'm worth it" | |
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| Love me, love my avatar | |
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| You really are what you wear | |
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| Real men don't eat quiche (but they do moisturize) | |
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| Girls just want to have fun | |
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| Queer eye for the spending guy | |
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| Yesterday's chubby is today's voluptuous | |
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| Men want to sleep with their cars | |
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| Your PC is trying to kill you | |
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| Birds of a feather buy together | |
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| Sell wine spritzers to squash players | |
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| They think your product sucks-but that's not a bad thing | |
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| When to sell the steak, when to sell the sizzle | |
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| People are dumber than robots (lazier, too) | |
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| Your customers have your brand on the brain | |
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| Let their mouseclicks do the walking | |
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| Nothing shouts quality like leather from Poland | |
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| Consider investing in a drive-thru mortuary | |
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| Go to the Gemba | |
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| Your customers want to be like Mike (or someone like him) | |
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| Go tribal | |
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| People like to do their own thing-so long as it's everyone else's thing too | |
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| Catch a buzz | |
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| Go with the flow-get shopmobbed today | |
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| Find the market maven, and the rest is gravy | |
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| Hundreds of housewives can predict your company's future | |
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| Know who wears the pants in the family | |
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| Youth is wasted on the young | |
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| Make millions on Millennials | |
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| Grownups don't grow up anymore | |
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| Dollar stores make good cents | |
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| The rich are different | |
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| Out with the ketchup, in with the salsa | |
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| Look for fly-fishing born-again environmentalist jazz-loving Harry Potter freaks | |
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| Ronald McDonald is related to Luke Skywalker | |
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| Sign a caveman to endorse your product | |
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| Make your brand a fortress brand-and make mine a Guinness | |
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| Turn a (pet) rock into gold | |
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| Think globally, act locally | |
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| References | |
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| About the Author | |