Truth about What Customers Want

ISBN-10: 0137142269

ISBN-13: 9780137142262

Edition: 2009

Authors: Michael Solomon

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Book details

List price: $22.99
Copyright year: 2009
Publisher: FT Press
Publication date: 10/16/2008
Binding: Paperback
Pages: 224
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.792
Language: English

Introduction
Your customers want a relationship, not a one-night stand
Design it, and they will come
Sensory marketing-smells like profits
Pardon me, is that a breast in your Coke?
One man's goose
Throw 'em a bone, and they'll no longer roam
Stay in their minds-if you can
These are the good old days
Why ask why?
He who dies with the most toys wins
Your customers are looking for greener pastures
"Because I'm worth it"
Love me, love my avatar
You really are what you wear
Real men don't eat quiche (but they do moisturize)
Girls just want to have fun
Queer eye for the spending guy
Yesterday's chubby is today's voluptuous
Men want to sleep with their cars
Your PC is trying to kill you
Birds of a feather buy together
Sell wine spritzers to squash players
They think your product sucks-but that's not a bad thing
When to sell the steak, when to sell the sizzle
People are dumber than robots (lazier, too)
Your customers have your brand on the brain
Let their mouseclicks do the walking
Nothing shouts quality like leather from Poland
Consider investing in a drive-thru mortuary
Go to the Gemba
Your customers want to be like Mike (or someone like him)
Go tribal
People like to do their own thing-so long as it's everyone else's thing too
Catch a buzz
Go with the flow-get shopmobbed today
Find the market maven, and the rest is gravy
Hundreds of housewives can predict your company's future
Know who wears the pants in the family
Youth is wasted on the young
Make millions on Millennials
Grownups don't grow up anymore
Dollar stores make good cents
The rich are different
Out with the ketchup, in with the salsa
Look for fly-fishing born-again environmentalist jazz-loving Harry Potter freaks
Ronald McDonald is related to Luke Skywalker
Sign a caveman to endorse your product
Make your brand a fortress brand-and make mine a Guinness
Turn a (pet) rock into gold
Think globally, act locally
References
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