Do You Matter? How Great Design Will Make People Love Your Company

ISBN-10: 013706506X
ISBN-13: 9780137065066
Edition: 2009
List price: $25.99 Buy it from $12.23
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Description: "Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century." John Sculley former CEO, Pepsi and Apple "Great design is about creating a deep relationship with your customers. If you  More...

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Book details

List price: $25.99
Copyright year: 2009
Publisher: FT Press
Publication date: 8/12/2008
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.75" long x 0.75" tall
Weight: 1.056

"Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century." John Sculley former CEO, Pepsi and Apple "Great design is about creating a deep relationship with your customers. If you donrs"t, yours"re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown." Bill Burnett Executive Director, Design Program, Stanford University "Design is the last great differentiator, and yet so few really understand it.Do You Matter?offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy." Ray Riley Design GM, Entertainment and Devices, Microsoft "This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up." Noah Kerner CEO, Noise and coauthor,Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers'lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do.Do You Matter?shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

Noam Kostucki is a professional speaker, coach and consultant on communication, strategy and innovation. He believes that everything can be turned into an art form, whether be public speaking, building a brand or running a business. Over the last decade, he has engaged with over 20,000 people in 12 countries. He worked with multinational clients like HP and Tata Consultancy Services. He has made over 45 media appearances, gave two TED Talks and received the UK Business Speaker of the Year 2011 runner up award. He has spoken at over 80 international conferences and at institutions like Harvard University Yale University, the London School of Economics and executive networks. He has written three books: the first on personal branding, the second on how perception and beliefs affect important business decisions and the third on how to find the best mentors and keep them is due mid-2014. Find more on www.about.me/noamkos

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