Disrupt Think the Unthinkable to Spark Transformation in Your Business

Name: Disrupt Think the Unthinkable to Spark Transformation in Your Business
Price: 3.11 USD
Availability: InStock
ISBN: 9780137025145

ISBN-10: 0137025149

ISBN-13: 9780137025145

Edition: 2011

Authors: Luke Williams

List price: $29.95

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Description:

For more and more companies in a world that's changing fast, therers"s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies, and unexpected solutions.Disruptshows how to generate and execute those solutions--a disruptive approach for a disruptive age. Disruptreflects Luke Williamsrs" immense experience creating disruptive products and services at frog design, one of the worldrs"s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet…

Book details

List price: $29.95
Copyright year: 2011
Publisher: Financial Times/Prentice Hall
Publication date: 2/1/2010
Binding: Hardcover
Pages: 208
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English



Introduction: Disruptive Thinking: The Revolution is in Full Swing



The Hypotheses, the Opportunity, and the Ideas



Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End



Discovering a Disruptive Opportunity: Explore the Least Obvious



Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors



The Solution and the Pitch



Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer



Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual


Epilogue: An Instinct for Change: Look Where No One Else is Looking


Quick Reference Guide: Process Summary


Endnotes


Index