Disrupt Think the Unthinkable to Spark Transformation in Your Business

ISBN-10: 0137025149
ISBN-13: 9780137025145
Edition: 2011
Authors: Luke Williams
List price: $29.95 Buy it from $3.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: For more and more companies in a world that's changing fast, therers"s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive  More...

Used Starting from $17.67
New Starting from $26.74
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
History of Western Art Online content $4.95 $1.99
Add to cart
Study Briefs
History of World Philosophies Online content $4.95 $1.99
Add to cart
Study Briefs
American History Volume 1 Online content $4.95 $1.99
Add to cart
Study Briefs
History of Western Music Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $29.95
Copyright year: 2011
Publisher: Financial Times/Prentice Hall
Publication date: 2/1/2010
Binding: Hardcover
Pages: 208
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English

For more and more companies in a world that's changing fast, therers"s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies, and unexpected solutions.Disruptshows how to generate and execute those solutions--a disruptive approach for a disruptive age. Disruptreflects Luke Williamsrs" immense experience creating disruptive products and services at frog design, one of the worldrs"s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete, five-stage process for imagining a powerful market disruption and transforming it into reality. Using actual case studies, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into a coherent, actionable solution, and then persuading key stakeholders to adopt or invest in that solution. Disruptoffers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.

Introduction: Disruptive Thinking: The Revolution is in Full Swing
The Hypotheses, the Opportunity, and the Ideas
Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End
Discovering a Disruptive Opportunity: Explore the Least Obvious
Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors
The Solution and the Pitch
Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer
Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual
Epilogue: An Instinct for Change: Look Where No One Else is Looking
Quick Reference Guide: Process Summary
Endnotes
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×