Skip to content
Cart (0) Free shipping over $35*
Buybacks (0) Free shipping on buybacks
loading
Help Contact
Return rental ›

Global Marketing

Best in textbook rentals since 2012!

ISBN-10: 0137023863

ISBN-13: 9780137023868

Edition: 6th 2011

Authors: Warren J. Keegan, Mark Green

List price: $223.20
Blue ribbon 30 day, 100% satisfaction guarantee!
Marketplace
1 new & used from $7.41
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Global Marketingstrives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. Introduction to Global Marketing; The Global Economic Environment; Regional Market Characteristics and Preferential Trade Agreements; Social and Cultural Environments; The Political, Legal, and Regulatory Environments; Global Information Systems and Market Research; Segmentation, Targeting, and Positioning; Importing, Exporting, and Sourcing; Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances; Brand and Product Decisions In Global Marketing; Pricing Decisions; Global Marketing Channels and Physical…    
Customers also bought

Book details

List price: $223.20
Edition: 6th
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 1/3/2010
Binding: Paperback
Pages: 624
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.102
Language: English

  • TextbookRush.com BBB Business Review
  • Trustpilot
Like TextbookRush on Facebook Follow TextbookRush on X Follow TextbookRush on Instagram Subscribe to TextbookRush on YouTube Follow TextbookRush on Pinterest Add TextbookRush on Snapchat Add TextbookRush on TikTok
© 2002-2024 TextbookRush
Subscribe