Effective Small Business Management

Name: Effective Small Business Management
Availability: OutOfStock
ISBN: 9780136152705

ISBN-10: 0136152708

ISBN-13: 9780136152705

Edition: 9th 2009

Authors: Norman M. Scarborough, Thomas W. Zimmerer, Douglas L. Wilson

List price: $182.00

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Description:

Exceptionally practical, this best-selling manual teaches budding entrepreneurs the ldquo;hands-onrdquo; tools and techniques for launching and managing a small business theright way and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century.The volume details the challenges and rewards of entrepreneurship, building the business plan, marketing strategies, finding financing, location and layout, techniques for enhancing profitability, managing people and the legal aspects of entrepreneurship.For small business owners and potential business owners.

Book details

List price: $182.00
Edition: 9th
Copyright year: 2009
Publisher: Prentice Hall Higher Education
Publication date: 3/26/2008
Binding: Hardcover
Pages: 928
Size: 8.75" wide x 11.00" long x 1.50" tall
Weight: 4.730
Language: English




The Challenges and Rewards of Entrepreneurship



Entrepreneurship: A Powerful Economic Force



Building a Business Plan: Beginning Considerations



Strategic Management: Gaining a Competitive Edge



Choosing a Form of Ownership



Franchising and the Entrepreneur



Buying an Existing Business



Conducting a Feasibility Analysis and Crafting a Winning BusinessPlan



Building a Business Plan: Financial Issues



Creating a Solid Financial Plan



Managing Cash Flow



Building a Business Plan: Marketing Your Company



Creating a Marketing Plan



Creative Use of Advertising and Promotion



Pricing and Credit Strategies



Global Marketing Strategies for Entrepreneurs



E-Commerce and Entrepreneurship



Putting the Business Plan to Work: Finding Financing



Sources of Equity Financing



Source of Debt Financing



Location and Layout



Location, Layout, and Physical Facilities



Managing a Small Business: Techniques for Enhancing Profitability



Purchasing, Quality Management, and Vendor Analysis



Managing Inventory



Managing People: A Company s Most Valuable Resource



Staffing and Leading a Growing Company