Beginning Behavioral Research A Conceptual Primer

ISBN-10: 0136128750
ISBN-13: 9780136128755
Edition: 6th 2008
Description: This successful introduction to behavioral research methodswritten by two leaders in the fieldprovides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and  More...
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List Price: $166.80
Edition: 6th
Copyright Year: 2008
Publisher: Prentice Hall PTR
Publication Date: 4/25/2007
Binding: Hardcover
Pages: 480
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.936
Language: English

This successful introduction to behavioral research methodswritten by two leaders in the fieldprovides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages readers to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral and social research, a strong effort is made to connect these disciplines with the empirical reasoning used in other fields in order to underscore the unity of science.The volume examines behavioral research and scientific method, creative ideas and working hypotheses, ethical considerations and guidelines, observation and measurement, design and implementation, describing data and making inferences, and statistical tests.For those interested in an introduction to research methods.

Preface
Getting Started
Behavioral Research and the Scientific Method
Preview Questions
Why Study Research Methods and Data Analysis?
What Rival Alternatives Are There to the Scientific Method?
What Is Empirical Reasoning?
How Is Empirical Reasoning Used in Psychological Science?
How Do Extra-Empirical Factors Play a Role?
What Does Behavioral Science Encompass?
What Do Methodological Pluralism and Theoretical Ecumenism Connote?
How Does Research Go From Descriptive to Relational to Experimental?
What Are the Characteristics of Good Researchers?
Summary of Ideas
Key Terms
Multiple-Choice Questions for Review
Discussion Questions for Review
Answers to Review Questions
Creative Ideas and Working Hypotheses
Preview Questions
What Is the "Discovery Phase" of Scientific Inquiry?
What Are Hypothesis-Generating Heuristics?
What Belongs in My Research Proposal?
How Can I Do a Literature Search?
How Should I Go About Defining Variables?
What Identifies "Good" Theories and Working Hypotheses?
What Is Meant by Independent Variable and Dependent Variable?
Summary of Ideas
Key Terms
Multiple-Choice Questions for Review
Discussion Questions for Review
Answers to Review Questions
Ethical Considerations and Guidelines
Preview Questions
How Do Ethical Guidelines in Research Function?
What Is Informed Consent, and When Is It Used?
How Are Ethics Reviews Done and Acted Upon?
What Are Obstacles to the Rendering of "Full Justice"?
How Can a "Relationship of Trust" Be Established?
How Do Scientific Quality and Ethical Quality Intertwine?
Is Deception Ever Justified?
What Is the Purpose of Debriefing, and How Do I Do It?
How Is Animal Research Governed By Ethical Rules?
What Are My Ethical Responsibilities When Writing Up My Research?
Summary of Ideas
Key Terms
Multiple-Choice Questions for Review
Discussion Questions for Review
Answers to Review Questions
Observation and Measurement
Strategies of Systematic Observational Research
Preview Questions
What Is Meant By Systematic Observational Research?
How Do Researchers Simultaneously Participate and Observe?
What Can Be Learned By Quantifying Observations?
How Is a Content Analysis Done?
How Are Raters or Coders Chosen For a Judgment Study?
How Are Situations Simulated in Experimental Research?
How Do I Identify Rival Interpretations and Rival Hypotheses?
What Is the Distinction Between Reactive and Nonreactive Observation?
Summary of Ideas
Key Terms
Multiple-Choice Questions for Review
Discussion Questions for Review
Answers to Review Questions
Methods for Looking Within Ourselves
Preview Questions
What Are Uses and Limitations of Self-Report Measures?
What Are Open-Ended and Fixed-Choice Items?
How Are Personality and Projective Tests Used?
What Are Numerical, Forced-Choice, and Graphic Ratings?
What Are Rating Errors, and How Do I Control Them?
What Are Semantic Differentials, Likert Scales, and Thurstone Scales?
How Do I Prepare Items For a Questionnaire or an Interview?
How Are Face-to-Face and Telephone Interviews Done?
How Are Behavioral Diaries Used in Research?
Summary of Ideas
Key Terms
Multiple-Choice Questions for Review
Discussion Questions for Review
Answers to Review Questions
Reliability and Validity in Measureme

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