Essentials of Entrepreneurship and Small Business Management

Name: Essentials of Entrepreneurship and Small Business Management
Price: 20.91 USD
Availability: InStock
ISBN: 9780136109594

ISBN-10: 0136109594

ISBN-13: 9780136109594

Edition: 6th 2011

Authors: Norman M. Scarborough, Doug Wilson, Thomas Zimmerer

List price: $182.67

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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.

Book details

List price: $182.67
Edition: 6th
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 1/3/2010
Binding: Paperback
Pages: 648
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.948
Language: English




The Challenge of Entrepreneurship



The Foundations of Entrepreneurship



Inside the Entrepreneurial Mind: From Ideas to Reality



Building the Business Plan: Beginning Considerations



Designing a Competitive Business Model and Building a Solid Strategic Plan



Conducting a Feasibility Analysis and Crafting a Winning Business Plan



Forms of Business Ownership



Franchising and the Entrepreneur



Buying an Existing Business



Building the Business Plan: Marketing and Financial Considerations



Building a Powerful Marketing Plan



E-Commerce and the Entrepreneur



Pricing Strategies



Creating a Successful Financial Plan



Managing Cash Flow



Putting the Business Plan to Work: Sources of Funds



Sources of Financing: Debt and Equity



Choosing the Right Location and Layout



Global Aspects of Entrepreneurship



Building a New Venture Team and Planning for the Next