Essentials of Entrepreneurship and Small Business Management

ISBN-10: 0136109594
ISBN-13: 9780136109594
Edition: 6th 2011
List price: $182.67 Buy it from $6.39
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Description: For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship,  More...

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Book details

List price: $182.67
Edition: 6th
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 1/3/2010
Binding: Paperback
Pages: 648
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 3.058
Language: English

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.

The Challenge of Entrepreneurship
The Foundations of Entrepreneurship
Inside the Entrepreneurial Mind: From Ideas to Reality
Building the Business Plan: Beginning Considerations
Designing a Competitive Business Model and Building a Solid Strategic Plan
Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Forms of Business Ownership
Franchising and the Entrepreneur
Buying an Existing Business
Building the Business Plan: Marketing and Financial Considerations
Building a Powerful Marketing Plan
E-Commerce and the Entrepreneur
Pricing Strategies
Creating a Successful Financial Plan
Managing Cash Flow
Putting the Business Plan to Work: Sources of Funds
Sources of Financing: Debt and Equity
Choosing the Right Location and Layout
Global Aspects of Entrepreneurship
Building a New Venture Team and Planning for the Next

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