Services Marketing People, Technology, Strategy

Name: Services Marketing People, Technology, Strategy
Price: 13.24 USD
Availability: InStock
ISBN: 9780136107217

ISBN-10: 0136107214

ISBN-13: 9780136107217

Edition: 7th 2011

Authors: Christopher H. Lovelock, Jochen Wirtz

List price: $261.27

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Description:

Services Marketingguides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in Competitive Markets; Developing Service Products: Core and Supplementary Elements; Distributing Services through Physical and Electronic Channels; Setting Prices and Implementing Revenue Management; Promoting Services and Educating Customers; Designing and Managing Service Processes; Balancing Demand and Productive Capacity; Crafting the Service Environment; Managing People for Service Advantage; Managing Relationships and Building…

Book details

List price: $261.27
Edition: 7th
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 1/19/2010
Binding: Hardcover
Pages: 648
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 3.344
Language: English