Services Marketing People, Technology, Strategy

ISBN-10: 0136107214
ISBN-13: 9780136107217
Edition: 7th 2011
List price: $261.27 Buy it from $23.22 Rent it from $111.99
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Services Marketingguides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context;  More...

Used Starting from $62.78
New Starting from $276.68
Rent Starting from $111.99
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Robert's Rules of Order Online content $4.95 $1.99
Add to cart
Study Briefs
Aromatherapy Basics Online content $4.95 $1.99
Add to cart
Study Briefs
Study Tactics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $261.27
Edition: 7th
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 1/19/2010
Binding: Hardcover
Pages: 648
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 5.016
Language: English

Services Marketingguides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in Competitive Markets; Developing Service Products: Core and Supplementary Elements; Distributing Services through Physical and Electronic Channels; Setting Prices and Implementing Revenue Management; Promoting Services and Educating Customers; Designing and Managing Service Processes; Balancing Demand and Productive Capacity; Crafting the Service Environment; Managing People for Service Advantage; Managing Relationships and Building Loyalty; Complaint Handling and Service Recovery; Improving Service Quality and Productivity; Striving for Service Leadership MARKET: For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×