Strategic Marketing Problems Cases and Comments

Name: Strategic Marketing Problems Cases and Comments
Price: 5.89 USD
Availability: InStock
ISBN: 9780136107064

ISBN-10: 0136107060

ISBN-13: 9780136107064

Edition: 12th 2010

Authors: Roger Kerin, Robert Peterson

List price: $230.00

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Description:

Strategic Marketing Problems: Cases and Commentsbalances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what theyrsquo;ve learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for…

Book details

List price: $230.00
Edition: 12th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 8/4/2009
Binding: Hardcover
Pages: 744
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 3.696
Language: English