Electronic Commerce 2010 A Managerial Perspective

ISBN-10: 0136100368

ISBN-13: 9780136100362

Edition: 6th 2010

List price: $217.60
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Description: For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risksall from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and "Green IT".

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Book details

List price: $217.60
Edition: 6th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 10/12/2009
Binding: Hardcover
Pages: 968
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 4.048
Language: English

Senior Lecturer, University of Stirling.

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