Retail Management A Strategic Approach

ISBN-10: 0136087582

ISBN-13: 9780136087588

Edition: 11th 2010

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Description: For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

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Book details

List price: $209.20
Edition: 11th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 7/27/2009
Binding: Hardcover
Pages: 688
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 3.806
Language: English

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