Marketing Research An Applied Orientation

Name: Marketing Research An Applied Orientation
Price: 6.57 USD
Availability: InStock
ISBN: 9780136085430

ISBN-10: 0136085431

ISBN-13: 9780136085430

Edition: 6th 2010

Authors: Naresh Malhotra, SPSS

List price: $306.65

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Description:

Marketing Research: An Applied Orientationtakes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. Introduction to Marketing Research; Defining the Marketing Research Problem and Developing an Approach; Research Design; Exploratory Research Design: Secondary Data; Exploratory Research Design: Qualitative Research; Descriptive Research design: Survey and Observation; Causal Research Design: Experimentation; Measurement and Scaling: Fundamentals and Comparative Scaling; Measurement and Scaling: Noncomparative Scaling Techniques; Questionnaire and Form Design; Sampling: Design and Procedures;…

Book details

List price: $306.65
Edition: 6th
Copyright year: 2010
Publisher: Pearson Education
Publication date: 7/7/2009
Binding: Hardcover
Pages: 944
Size: 8.60" wide x 11.10" long x 1.50" tall
Weight: 4.598
Language: English