Business Communication Essentials

ISBN-10: 0136084419
ISBN-13: 9780136084419
Edition: 4th 2010
List price: $148.87 Buy it from $0.69 Rent it from $20.90
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Description: Business Communication Essentials, Fourth Edition, helps you prepare students for the demands theyrsquo;ll face on the job. Only Boveacute;e/Thill texts thoroughly address the new-media skills that employees are expected to have in todayrsquo;s  More...

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Book details

List price: $148.87
Edition: 4th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 12/28/2008
Binding: Paperback
Pages: 528
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 2.684
Language: English

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands theyrsquo;ll face on the job. Only Boveacute;e/Thill texts thoroughly address the new-media skills that employees are expected to have in todayrsquo;s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.] Building a Career with Your Communication Skills; Understanding Business Communication in Todayrsquo;s Workplace; Mastering Interpersonal Communication; Planning & Writing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Messages; Writing Negative Messages; Writing Persuasive Messages; Understanding and Planning Reports and Proposals; Composing and Completing Reports and Proposals; Developing Oral and Online Presentations; Building Careers and Writing Reacute;sumeacute;s; Applying and Interviewing for Employment MARKET: The business world changes constantly, and professionals must keep their skills up to date. New communications technologies are changing the way firms and customers do business, creating an interactive marketplace. Learn what Web 2.0 can do for you!

Prologue: Building a Career with Your Communication Skills
Business Communication Foundations
Understanding Business Communication in Todays Workplace
Mastering Interpersonal Communication
The Three-Step Writing Process
Planning Business Messages
Writing Business Messages
Completing Business Messages
Brief Business Messages
Crafting Messages for Electronic Media
Writing Routine and Positive Messages
Writing Negative Messages
Writing Persuasive Messages
Longer Business Messages
Understanding and Planning Reports and Proposals
Composing and Completing Reports and Proposals
Developing Oral and Online Presentations
Employment Messages and Job Interviews
Building Careers and Writing Rsums
Applying and Interviewing for Employment
Format and Layout of Business Documents
Documentation of Report Sources
Correction Symbols Video Guide Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Index

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