Management Communication A Case-Analysis Approach

Name: Management Communication A Case-Analysis Approach
Price: 6.75 USD
Availability: InStock
ISBN: 9780136079767

ISBN-10: 0136079768

ISBN-13: 9780136079767

Edition: 4th 2010

Authors: James S. O'Rourke

List price: $153.40

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Description:

Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others. Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology;…

Book details

List price: $153.40
Edition: 4th
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 2/6/2009
Binding: Hardcover
Pages: 448
Size: 7.00" wide x 9.25" long x 0.75" tall
Weight: 1.848
Language: English



O:Rourke, Management Communication 4e TOC



Management Communication in Transition



Communication and Strategy



Communication Ethics



Speaking



tWriting



Persuasion



Technology



Listening and Feedback



Nonverbal Communication



Intercultural and International Communication



Conflict Management



Business Meetings



Meeting the Media



Analyzing a Case Study



Writing a Case Study



Sample Business Letter



Sample Business Memo



Sample Strategy Memo



Documentation



Media Relations for Business Professionals



Sample Press Release