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Marketing Management

ISBN-10: 0136074898
ISBN-13: 9780136074892
Edition: 4th 2011
List price: $297.40 Buy it from $16.69 Rent it from $16.30
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Description: For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers,  More...

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Book details

List price: $297.40
Edition: 4th
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 8/30/2010
Binding: Hardcover
Pages: 528
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 3.476
Language: English

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University one of the world's leading scholars in behavioral decision-making as a new coauthor.

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