Business Essentials

Name: Business Essentials
Price: 4.64 USD
Availability: InStock
ISBN: 9780136070764

ISBN-10: 0136070760

ISBN-13: 9780136070764

Edition: 7th 2009

Authors: Ronald J. Ebert, Ricky W. Griffin

List price: $114.40

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Description:

Thisbest-selling bookcontinues to present abrief ldquo;no-nonsense rdquo;approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies.Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues.An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

Book details

List price: $114.40
Edition: 7th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 9/22/2008
Binding: Paperback
Pages: 312
Size: 9.00" wide x 11.00" long x 0.25" tall
Weight: 1.386
Language: English




The Contemporary Business World



The U.S. Business Environment



Business Ethics and Social Responsibility



Entrepreneurship, New Ventures, and Business Ownership



The Global Context of Business



The Business of Managing



Business Management



Organizing the Business



Operations Management and Quality



People in Organizations



Employee Behavior and Motivation



Leadership and Decision Making



Human Resource Management and Labor Relations



Principles of Marketing



Marketing Processes and Consumer Behavior



Pricing, Distributing, and Promoting Products



Managing Information



Information Technology for Business



The Role of Accountants and Accounting Information



Financial Issues



Money and Banking



Managing Finances


Appendices



Risk Management



The Legal Context of Business



Managing Your Personal Finances


Notes, Sources, and Credits Glindex