Economics for Managers

Name: Economics for Managers
Price: 4.23 USD
Availability: InStock
ISBN: 9780136065524

ISBN-10: 013606552X

ISBN-13: 9780136065524

Edition: 2nd 2010

Authors: Paul Farnham, Paul G. Farnham

List price: $245.20

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Description:

Economics for Managerspresents the fundamental ideas of microeconomics and macroeconomics and then integrates them from amanagerial decision-making perspectivein a framework that can be used by any manager, executive or decision-maker. To be competitive in todayrsquo;s business environment, managers must understand how economic forces affect their business and what must be considered when making business decisions. This is the only book that provides a thorough and applied understanding of both micro- and macroeconomic concepts to the non-economics based reader. The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while…

Book details

List price: $245.20
Edition: 2nd
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 4/2/2009
Binding: Hardcover
Pages: 552
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 2.992
Language: English




Microeconomic Analysis



Managers and Economics



Demand, Supply, and Equilibrium Prices



Demand Elasticities



Economic Model of Consumer Choice



Techniques for Understanding Consumer Demand and Behavior



Production and Cost Analysis in the Short Run



Production and Cost Analysis in the Long Run



Isoquant Analysis



Market Structure: Perfect Competition



Market Structure: Monopoly and Monopolistic Competition



Market Structure: Oligopoly



Data Sources for Firm and Industry Analysis (on Web site)



Pricing Strategies for the Firm



Macroeconomic Analysis



Measuring Macroeconomic Activity



Data Sources for Measuring Aggregate Economic Activity



Spending by Individuals, Firms, and Governments on Real Goods and Services



Numerical Example of Equilibrium and the Multiplier



Algebraic Derivation of the Aggregate Expenditure Function and the IS Curve



The Role of Money in the Macro Economy



Monetary Tools and the Market for Bank Reserves



Deriving the LM Curve



The Aggregate Model of the Macro Economy



Specific and General Equations for the Aggregate Macro Model



International and Balance of Payments Issues in the Macro Economy



Specific and General Equations for the Balance of Payments



Integration of the Frameworks 488



Combining Micro and Macro Analysis for Managerial Decision Making