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Sustainable Venturing Entrepreneurial Opportunity in the Transition to a Sustainable Economy

ISBN-10: 0136044891
ISBN-13: 9780136044895
Edition: 2014 (Revised)
Authors: Thomas Dean
List price: $39.99
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Description: Sustainable venturing is about harnessing the innovative power of entrepreneurship to solve global social and environmental challenges. Sustainable Venturing attempts to show how that might be accomplished, and how entrepreneurship can be used as a  More...

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Book details

List price: $39.99
Copyright year: 2014
Publisher: Pearson Education, Limited
Publication date: 5/22/2013
Binding: Paperback
Pages: 144
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.440
Language: English

Sustainable venturing is about harnessing the innovative power of entrepreneurship to solve global social and environmental challenges. Sustainable Venturing attempts to show how that might be accomplished, and how entrepreneurship can be used as a transformative mechanism in our economic system. Sustainable Venturing is the perfect content companion to courses that integrate case studies, speakers, and experiential exercises to engage students in learning about the opportunities for entrepreneurship in sustainability. The text covers a host of concepts, topics, and tools relevant to identifying opportunities, and implementing a business with positive social and environmental outcomes.  It also delivers examples of business models that have contributed to sustainability across a broad array of sectors.

Introduction to Sustainable Venturing
Systems and Opportunities
Institutional Strategies for Sustainable Venturing
Social Entrepreneurship
Environmental Marketing and the Green Customer
Launching the Sustainable Venture
Financing the Sustainable Venture

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