Managerial Economics

Name: Managerial Economics
Price: 5.29 USD
Availability: InStock
ISBN: 9780136040040

ISBN-10: 0136040047

ISBN-13: 9780136040040

Edition: 6th 2009

Authors: Paul Keat, Philip K. Young

List price: $245.20

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Description:

KEY BENEFIT: This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. KEY TOPICS: Goals of a firm, supply and demand, elasticity, demand estimation and forecasting, theory and estimation of production and cost, pricing and output decisions of monopolies and oligopolies, special pricing practices, game theory and asymmetric information, capital budgeting, risk, and uncertainty, multinational corporations and globalization, government and industry challenges, managerial economics in the semiconductor industry. For business professionals looking to expand their knowledge of managerial and applied economics.

Book details

List price: $245.20
Edition: 6th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 10/6/2008
Binding: Hardcover
Pages: 592
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.838
Language: English




Introduction



The firm and its goals



A.Supply and demand



The mathematics of supply and demand



Demand elasticity



Applications of supply and demand



Demand estimation and forecasting



The theory and estimation of production



The production of services



The multiple-input case



Expressing the production function with the use of calculus



The theory and estimation of cost



A mathematical restatement of the short-run cost function



The estimation of cost



Pricing and output decisions: perfect competition and monopoly



The use of calculus in pricing and output decisions



Break-even analysis (volume-cost-profit)



Pricing and output decision: monopolistic competition and oligopoly



Special pricing practices



Game theory and asymmetric information



Capital budgeting and risk



The value of a corporation



The multinational corporation and globalization



Government and industry: challenges and opportunities for today's manager



Managerial economics in action



Beverage industry survey



The business planning process



Beverage industry executives



Statistical and financial tables


Index


Online appendices


Review of mathematical concepts used in managerial economics


Linear programming


Calculations for the time value of money


Solutions to odd-numbered problems