Cutlip and Center's Effective Public Relations

Name: Cutlip and Center's Effective Public Relations
Price: 40.6 USD
Availability: InStock
ISBN: 9780136029694

ISBN-10: 0136029698

ISBN-13: 9780136029694

Edition: 10th 2009

Authors: Glen M. Broom

List price: $153.40

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Description:

Effective Public Relations, 10/e, presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This ldquo;biblerdquo; of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals.Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the ldquo;bible of public relations,rdquo; the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs…

Book details

List price: $153.40
Edition: 10th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 10/8/2008
Binding: Paperback
Pages: 504
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 1.980




Concept, Practitioners, Context, and Origins



Introduction to Contemporary Public Relations



Practitioners of Public Relations



Organizational Settings



Historical Origins



Foundations



Professionalism and Ethics



Legal Considerations



Theoretical Underpinnings: Adjustment and Adaptation



Communication and Public Opinion



Internal Relations and Employee Communication



External Media and Media Relations



Management Process



Step One: Defining Public Relations Problems



Step Two: Planning and Programming



Step Three: Taking Action and Communicating



Step Four: Evaluating the Program



The Practice



Business and Industry Public Relations



Government and Public Affairs



Nonprofits, Trade Associations, and Nongovernmental Organizations


Index