Strategic Management Concepts and Cases

Name: Strategic Management Concepts and Cases
Price: 11.21 USD
Availability: InStock
ISBN: 9780136015703

ISBN-10: 0136015700

ISBN-13: 9780136015703

Edition: 12th 2009

Authors: Fred R. David

List price: $201.67

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Description:

KEY BENFIT:Davidrsquo;sStrategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. nbsp; For management professionals, small business owners and others involved in business.

Book details

List price: $201.67
Edition: 12th
Copyright year: 2009
Publisher: Prentice Hall Higher Education
Publication date: 2/28/2008
Binding: Hardcover
Pages: 704
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.630
Language: English




The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc. 2007



& Strategy Formulation



The Business Vision and Mission



The External Assessment



The Internal Assessment



Strategies in Action



Strategy Analysis and Choice



& Strategy Implementation



Implementing Strategies: Management and Operations Issues



Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues



& Strategy Evaluation



Strategy Review, Evaluation, and Control



& Strategic Management Case Analysis How to Prepare and Present a Case Analysis


Name Index


Subject Index