Strategic Management Concepts and Cases

ISBN-10: 0136015700
ISBN-13: 9780136015703
Edition: 12th 2009
Authors: Fred R. David
List price: $201.67
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Description: KEY BENFIT:Davidrsquo;sStrategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics,  More...

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Book details

List price: $201.67
Edition: 12th
Copyright year: 2009
Publisher: Prentice Hall Higher Education
Publication date: 2/28/2008
Binding: Hardcover
Pages: 704
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.630
Language: English

KEY BENFIT:Davidrsquo;sStrategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. nbsp; For management professionals, small business owners and others involved in business.

The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc. 2007
& Strategy Formulation
The Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice
& Strategy Implementation
Implementing Strategies: Management and Operations Issues
Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
& Strategy Evaluation
Strategy Review, Evaluation, and Control
& Strategic Management Case Analysis How to Prepare and Present a Case Analysis
Name Index
Subject Index

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